MONTVALE, N.J., Jan. 17, 2017 /PRNewswire/ -- Sharp Electronics Marketing Company of America (SEMCA) today announced the rollout of its new Black Stainless Steel Microwave Drawer™ Oven. Sharp's next generation model is the first and only microwave drawer available in black stainless steel in the United States. The model joins the company's complete line of microwave drawers, all built to maximize design versatility.
Sharp's new Black Stainless Steel model is a low-profile design with clean sightlines and a concealed control panel, while the striking, and bold black finish is a first for the market. The stealthy control panel opens up to a 45-degree angle for easy use, and then folds away for an ultra-clean look.
"Our new Sharp Black Stainless Microwave Drawer combines Sharp's industry-leading microwave technology with a stunning design that will make a statement in any dream kitchen," said Jim Sanduski, President, Sharp Electronics Marketing Company of America. "We know that those looking to build a new home or remodel their kitchens are looking for options, so we're excited to give them one more when it comes to their microwave oven. We believe it will be the season's 'micro-crave,' providing more versatile options than ever before."
The premium Microwave Drawer is a kitchen showstopper that allows for design flexibility and seamless integration. Offering various placement options throughout the kitchen, the Microwave Drawer can be positioned at an accessible height below an island, peninsula, standard cabinetry, or installed adjacent to your wall oven. Flexible placement possibilities make it effortless to lift hot foods, stir dishes and clean the unit without hassle.
According to the 2016 Houzz Kitchen Trends Survey, 75 percent of homeowners surveyed were going with stainless steel for the new appliances in their updated kitchens. With the introduction of the Black Stainless Steel Microwave Drawer, a color which signifies strength, elegance and prestige*, Sharp expects the two finishes combined will shake up 2017 kitchen renovation trends and become a design favorite.
"When creating, or re-creating the kitchen of your dreams, you should be able to have everything you want – and that includes both abundant counter space and material finishes that compliment a wide range of design schemes," said Peter Weedfald, SVP of Sales and Marketing, SEMCA. "Stainless steel is a proven favorite, but until now has been limited for appliances. Now available in black, designers and homeowners can further incorporate the timeless black finish."
Features and Benefits: Sharp's Microwave Drawer™ Oven SMD2470AH
- Easy Touch Automatic Drawer system provides seamless opening
- Even, gliding action prevents spills during opening and closing
- Cleaning is simple with the Microwave Drawer's low sides and virtual Carousel®
- 1.2 cubic feet capacity can accommodate a 4-quart casserole dish or a 20-ounce beverage cup
- Full 1,000 watts with customizable settings and built-in functions such as reheat, defrost, cook and popcorn settings
- Shipping now
- 24-Inch Black Stainless Steel Microwave Drawer™ Oven
- MSRP $1,699.99
Sharp Corporation holds eleven patents on the Microwave Drawer platform and has been innovating microwave cooking for decades, continuing to use the finest quality materials. The newly redesigned Microwave Drawer delivers cooking performance from one of the most trusted brands in the industry.
The Sharp Black Stainless Microwave Drawer will be available at fine kitchen retailers nationwide later this month. For more information about the Sharp Black Stainless Microwave Drawer (SMD2470AH) and retail availability, please visit www.SharpUSA.com.
About Sharp Electronics Marketing Company of America (SEMCA)
SEMCA is the U.S. consumer electronics arm of Sharp Electronics Corporation, the U.S. sales subsidiary of Sharp Corporation, a worldwide developer and manufacturer of one-of-a-kind premium technology products. Sharp Corporation was named one of the Most Admired Brands in America and one of the 20 Most Loved Companies globally**. Leading products include Microwave Drawer™ ovens and Plasmacluster® ion air purifiers. Learn more at www.SharpUSA.com.
*Sources: ColorPsychology.org, 2017
**Sources: Buyology Inc., 2012; APCO Worldwide, 2013
Sharp, Carousel and all related trademarks are trademarks or registered trademarks of Sharp Corporation and/or its affiliated companies. All other trademarks are property of their respective owners.
CONTACT: Kyra Cyphers
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SOURCE Sharp Corporation USA