Sharp Leads Online Microwave Market In U.S.
Ranked Top Online Brand in E-Commerce by Clavis Insight for Breadth and Depth of Distribution, Availability, Search Performance, Image Presence and Customer Ratings
MAHWAH, N.J., March 9, 2016 /PRNewswire/ -- Today, e-commerce analytics company Clavis Insight released its U.S. Microwave Oven Rankings Based On Online Metrics. Sharp proudly trumps online competitors including Cuisinart, Frigidaire, Panasonic and GE on the Clavis Insight Index (CI2), comprised of five key metrics: availability, image presence, content, keyword search and customer ratings.
"It's an honor to be recognized in this report for Sharp's e-commerce success and overall market position," said Peter Weedfald, Senior Vice President of Sales & Marketing, Sharp Electronics Marketing Company of America. "We are proud of our robust line of kitchen appliances and dedicated to making the shopping experience for the consumer as painless and efficient as possible. We're thankful to have such great offline and online partners to help us accomplish this."
As reported by TWICE, "when it comes to online sales of microwave ovens, Sharp is best positioned to succeed in what is becoming an increasingly important channel for the category."
Clavis reports that over $130 million is spent on microwaves online in 2014 and $1.5 billion of in-store sales are digitally influenced, making attention to online performance metrics critical. Sharp is reported to outperform its peers on both search performance and image presence, offering multiple product views on a large majority of its product pages. The brand also leads the competition with strong breadth and depth of distribution at three key online appliance retailers analyzed in the study - Amazon, Target.com and Walmart.com – offering at least 15 Sharp models on each site.
Demonstrating its continued focus on premium product development, Sharp introduced its updated 24 and 30 inch microwave drawer models at the 2015 Architectural Digest Design Show, gaining high praise by industry experts including Consumer Reports for the model's sleek design and kitchen integration. The brand also launched its next generation Convection Microwave in Q4 2015 touting the unique technology that transcends the traditional microwave experience. The brand is set to unveil its latest addition to the home appliance line with a cutting-edge built-in oven to be introduced at this year's Architectural Digest Design Show.
Clavis Insight is the industry leader for online store analytics and delivers data, analysis and insights to enable consumer goods brands to track online channel presence and performance.
For more information about Sharp's full line of home appliances, and retail availability, please visit www.SharpUSA.com.
About Sharp Electronics Marketing Company of America (SEMCA)
SEMCA is the U.S. consumer electronics arm of Sharp Electronics Corporation, the U.S. sales subsidiary of Sharp Corporation, a worldwide developer and manufacturer of one-of-a-kind premium technology products. Sharp was named one of the Most Admired Brands in America and one of the 20 Most Loved Companies globally*. Leading products include Insight® Microwave Drawer® ovens and Plasmacluster® ion air purifiers. Learn more at www.SharpUSA.com.
*Sources: Buyology Inc., 2012; APCO Worldwide, 2013
Contact:
Kyra Cyphers
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SOURCE Sharp
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