Sheets™ Energy Strips Inks New Distribution Agreement for Two Key Markets

NEW YORK, Aug. 17, 2011 /PRNewswire/ -- Sheets™ Energy Strips, "the new way to do energy," today announced new exclusive distribution relationships with Convenience Valet and Energy1 Distribution.  Following the aggressive launch of the product, PureBrands, the owner of Sheets™ Energy Strips, will enhance the smaller store presence of their energy strips with these agreements.  In addition, PureBrands will continue to maintain direct sales and marketing relationships with all key retailers that have already been shipped Sheets™.

Last month at the 2011 ECRM (Efficient Collaborative Retail Marketing) Show in ChampionsGate, FL, Sheets™ won the award for "Best New Product" in the Diet, Vitamin and Sports Nutrition Category. Presented by Drug Store News and ECRM and voted on by the show's attending buyers and distributors, Sheets™ beat out over 60 companies in its category.

Sheets™ paper-thin, individually wrapped, dissolvable pocket-sized strips are placed on your tongue, begin to dissolve instantly and are easily swallowed and digested delivering hours of energy. With multiple flavors and a great taste Sheets™ won't spill or melt, have no calories, no carbohydrates, no sugar and require no water. Sheets™ uses proprietary technology that provides a breakthrough delivery system enabling consumers to get fast-acting energy - anytime, anywhere. No bottles. No cans. Simple.

"Sheets™ is a product that is in very high demand and by forming these new relationships with Convenience Valet and Energy1 Distribution, to go along with agreements we already have in place, we are ensuring that consumers will easily find Sheets™  in all stores they shop in regularly," said PureBrands CEO Warren Struhl.

Convenience Valet is the authorized distributor of Sheets™ Energy Strips to Chain Convenience Stores and Candy & Tobacco distributors, College Bookstores, Hotel/Casino, Cruise Lines, airport and Travel plaza retail locations. Convenience Valet is the leading provider of Nationally Branded Convenience and Travel sized OTC Drugs, Sundries and Health & Wellness products to Convenience and Travel retailers. Convenience Valet, a family owned and operated company for over 50 years, has led the convenience channel through innovative packaging and exceptional products.

"We're thrilled to be working with PureBrands on the distribution of their new energy product," said David Baum, CEO of Convenience Valet. "Sheets™ Energy Strips have been flying off the shelves of our retailers around the country and we could not be happier with the results thus far from our new relationship."

Energy1 Distribution is the authorized distributor of Sheets™ Energy Strips in independent convenience stores, bodegas, check cashing stores, car washes and laundromats that have less than 50 locations.  Energy1 was founded by well-seasoned distribution experts within the consumer products industry. They have been distributing consumer products in over 25 countries for the past 14 years reaching approximately 180,000 retail and other niche outlets.

"We're excited to be a part of the PureBrands distribution strategy for their revolutionary Energy Sheets™ product line," said Steve Smith, Chairman of Energy1 Distribution. "The response we are getting for Sheets™ Energy Strips is unlike anything we have ever seen from a consumer product."

The Sheets™ Energy Strips brand was launched in June 2011, was co-founded by basketball star LeBron James, and top brand executives Warren Struhl, Jesse Itzler and Maverick Carter, and is available nationwide.  Supported by a multi-million dollar marketing campaign featuring co-founder James along with partners Amar'e Stoudemire, Pitbull, Drake, Ray Rice and others, Sheets™ is quickly becoming, "the new way to do energy." As multi-platinum recording artist Drake said, "Why drink your energy when you can take a Sheet™!"

About PureBrands, LLC:

PureBrands, LLC is a holding company that creates, acquires and markets proprietary and differentiated consumer products. It is the vision of a world-class team of physicians, scientists, athletes and entrepreneurs all on a quest to deliver products that promote energetic, balanced and healthy living.  The PureBrands team is dedicated to creating and selling revolutionary solutions to address a wide range of consumer lifestyle and wellness needs using proprietary wearable, topical, transdermal, and oral nutritional delivery systems.

SOURCE PureBrands, LLC