Sheets™ Energy Strips Voted 2011 Best New Product at ECRM!!!

NEW YORK, July 25, 2011 /PRNewswire/ -- Sheets^™ Energy Strips, "the new way to do energy," has been awarded the 2011 Best New Product Award at ECRM (Efficient Collaborative Retail Marketing) Diet, Vitamin and Sports Nutrition Show that was recently held July 17-20 in ChampionsGate, FL. The award was presented by Drug Store News and ECRM and voted on by the show's attending buyers and distributors. Sheets^™ Energy Strips, co-founded by basketball star LeBron James, and top brand executives Warren Struhl, Jesse Itzler and Maverick Carter, is changing the way consumers consume energy. Since its May launch, Sheets^™ has experienced explosive growth, is currently available at GNC, and will soon be found at most major retail chains nationally.

Sheets^™ paper-thin, individually wrapped, dissolvable pocket-sized strips are placed on your tongue, begin to dissolve instantly and are easily swallowed and digested delivering hours of energy. With multiple flavors and a great taste, Sheets™ won't spill or melt, have no calories, no carbohydrates, no sugar and require no water. Sheets^™ uses proprietary technology that provides a breakthrough delivery system enabling consumers to get fast-acting energy -- anytime, anywhere. No bottles. No cans. Simple.

"We are thrilled that the retailers and distributors and buyers who attended the 2011 ECRM Diet, Vitamin and Sports Nutrition Show have recognized Sheets^™ Energy Strips with the Best New Product of the Year award," said PureBrands CEO Warren Struhl. "This is a testament to the hard work that the entire Sheets^™ team has dedicated to this product and we are both humbled and proud to receive this honor."

About PureBrands, LLC:

PureBrands, LLC, is a holding company that creates, acquires and markets proprietary and differentiated consumer products. It is the vision of a world-class team of physicians, scientists, athletes and entrepreneurs all on a quest to deliver products that promote energetic, balanced and healthy living.  The PureBrands team is dedicated to creating and selling revolutionary solutions to address a wide range of consumer lifestyle and wellness needs using proprietary wearable, topical, transdermal, and oral nutritional delivery systems.  The company's inaugural product is Sheets™ Energy Strips which launched in June 2011. Some of the world's best athletes and hottest entertainers are founding partners and/or investors in PureBrands, including superstar athletes LeBron James, Serena Williams, and Amar'e Stoudemire, as well as award-winning entertainers Drake and Pitbull.

SOURCE PureBrands, LLC