Sheffield Financial and BRP include Evinrude Outboard Engines in exclusive financing services agreement

CLEMMONS, N.C., June 13, 2011 /PRNewswire/ -- Sheffield Financial, a division of BB&T Financial, FSB, which is a subsidiary of BB&T Corporation (NYSE: BBT), has expanded its coverage of BRP power sports products to include Evinrude® outboard engines.

By adding outboard engines, Sheffield, which has specialized in the power sports industry for the past 10 years, is expanding its range of financed products.  

"BRP's Evinrude brand has a long history and their excellent reputation has allowed them to grow into the successful company that they are today.  As an avid sportsman, I am extremely excited to have this opportunity to finance Evinrude products," said Jack Snow, Sheffield Financial president.

In January 2011, BRP agreed to exclusively endorse Sheffield's installment financing programs for its Sea-Doo® watercraft, CanAm® all-terrain vehicles, side-by-side vehicles and roadsters; and Ski-Doo® snowmobiles sold by its U.S. dealers. Also covered by the agreement, though not exclusively, was the Sea-Doo® boat line.

"We welcome this opportunity to continue building on our strong relationship with Sheffield through the financing of our Evinrude products," said Yves Leduc, vice president and general manager, North American division, BRP. "Their slogan 'Personal service, it's that simple' is truly a commitment from Sheffield to our dealers and customers and adds a valuable lending resource option to our outboard business."

About Sheffield Financial

Clemmons, N.C.-based Sheffield Financial is a division of BB&T Financial, FSB, which is a subsidiary of BB&T Corporation (NYSE: BBT). Sheffield, which has financed more than $5 billion in loans since its founding in 1992, currently services more than 30,000 outdoor power equipment, power sports and trailer dealers nationwide. The company provides retail financing options in all 50 states for outdoor power equipment, trailers and power sports equipment such as snowmobiles, all-terrain vehicles, utility vehicles and motorcycles. For more information about Sheffield Financial, visit www.sheffieldfinancial.com.

About BRP

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo® and Lynx® snowmobiles, Sea-Doo® watercraft and boats, Evinrude® and Johnson® outboard engines, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries.  www.brp.com

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

SOURCE Sheffield Financial