Shell and Excentus Sign Deal to Launch Nationwide Fuel Rewards Program

Strategic Alliance to Allow Consumers to Save on Fuel at Participating Shell Stations Coast-to-Coast

Mar 14, 2011, 07:25 ET from Shell

HOUSTON, March 14, 2011 /PRNewswire/ -- Shell, the no. 1 selling gasoline brand in the U.S., and Excentus, the leader in providing marketing programs and services utilizing cents-per-gallon fuel discounts as the ultimate consumer reward, announce the nationwide expansion of their alliance through an exclusive, long-term strategic deal.

The relationship between Shell and Excentus will bring the first U.S. national reward program where consumers can earn cents-per-gallon discounts redeemable exclusively at participating Shell stations. The consumer loyalty program will allow millions of consumers to save money on high-quality Shell fuels, including Shell Nitrogen Enriched Gasolines and Shell Diesel.

"This deal represents a unique opportunity for Shell, Shell wholesalers and Shell consumers nationwide and will ensure Shell maintains its market-leading position and pace of unprecedented growth in the U.S.  Although we cannot at this point disclose specifics of our plans, I am confident what we introduce will revolutionize fuel site marketing," said David Bunch, General Manager, Shell Retail Marketing for North America.  

"Shell is the number one fuels brand in the U.S. and we have worked closely with them over the past couple of years to successfully overcome many of the challenges we have encountered growing our fuel marketing network.  Having a partner with the breadth and capabilities of Shell fits perfectly with our future plans for leveraging our cents-per-gallon intellectual property and capabilities to deliver the ultimate consumer reward to millions of U.S. consumers," added Dickson Perry, Founder and CEO of Excentus.

"The partnership provides us the opportunity to deliver on commitments to our existing fuelperks! program participants, while providing the platform to grow the network in conjunction with Shell's outstanding brand and quality products," added Brandon Logsdon, President and COO of Excentus.

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of more than 6,000 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE: RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through approximately 8,200 Shell-branded stations in the Eastern and Southern United States.

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit

About Excentus

Excentus Corporation is the market leader in providing marketing and promotional programs and services utilizing fuel discounts as the ultimate consumer reward. Through its rapidly expanding Fuel Rewards™ program, Excentus' retail partners are effectively competing and growing market share by saving their loyal customers over $100 million to-date on their gasoline purchases. Headquartered in Dallas, Texas, Excentus Corp. was founded in 1996 and is a privately held company with over 150 customers in the U.S. and Canada.