Sheri Roder Named one of Ad Age's Women to Watch in Marketing, Advertising and Media

Roder's Honor Follows Adweek Media All-Stars Accolade and Cynopsis Top Women in Digital List Designation in 2015

News provided by

Jun 01, 2015, 04:27 ET

NEW YORK, June 1, 2015 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, is pleased to announce that Sheri Roder, Chief of the agency's WHY Group, is one of the 20 leaders honored in Ad Age's annual Women to Watch list, recognizing the year's most accomplished and up-and-coming women in marketing, advertising, and media.

Photo - http://photos.prnewswire.com/prnh/20150601/219911

Now in its eighteenth year, Ad Age's Women to Watch list spotlights outstanding women who have made names for themselves at media companies, tech companies, brands, and agencies around the world. Sheri joins nearly 500 forward-thinkers who have been recognized by Advertising Age since the launch of the highly esteemed list.

Since joining Horizon 8 years ago, Sheri has created an integral consumer-centric communications planning function to guide the agency's media planning and activation. Sheri's brainchild, The Why Group, is an indispensable partner to brand planning and new business, and her power team has touched almost every piece of business across our two offices.

Roder's recognition follows numerous honors this year. Sheri was named to the prestigious Adweek Media All-Stars list in May 2015 and was recognized as a Cynopsis Top Digital Woman in April 2015.

"These outstanding women are proven winners who have shown great accomplishments in their careers, from blazing trails to carving out new business opportunities and sparking marketing innovation," said Ad Age Deputy Editor Judann Pollack. "We are proud to welcome them into our elite group of Women to Watch -- and we will certainly be hearing more from them in years to come."

"I am honored to be recognized among such a high caliber list of women," said Sheri Roder, Chief of WHY at Horizon Media. "Eight years ago my goal was to ensure we had as much focus on the emotional drivers of consumer behavior as the behaviors themselves, and that we integrate that specific acumen into our communications planning approach. This recognition is a testament to this approach working. But it doesn't happen in a vacuum. It's the result of incredible support throughout the agency, as well as the work of my amazing team."

The Women to Watch class of 2015 will be showcased in a special issue of Ad Age appearing both in print and online at Adage.com/WomenToWatch2015 today. They will also be feted at an Advertising Women of New York luncheon in New York City on August 5.

The winners were chosen by a team of Ad Age editors who reviewed hundreds of submissions, researched leading candidates, and consulted with staff reporters on the final selection.

About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.2 billion and over 1100 employees.

The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.

Contact
Horizon Media
Kaya Lobaczewski
(212) 220-2102
[email protected]

SOURCE Horizon Media