Sherwin-Williams Continues To Strengthen Ties With Hispanic Community
Partnership with NCLR Emphasizes Commitment to Latino Community
CLEVELAND, Dec. 2, 2014 /PRNewswire/ -- Sherwin-Williams (NYSE: SHW) today announced its partnership with NCLR (the National Council of La Raza) and six of its Affiliates across the U.S. Participating organizations, selected by NCLR, will receive a $1,000 Sherwin-Williams gift card to help breath new life into youth centers, public art murals, housing units, facilities for the elderly and other community spaces that serve Hispanics. With the mantra of "Creating a Colorful Future" at the fore, the NCLR / Sherwin-Williams partnership highlights the transformative qualities of paint as it relates to physical environments and community pride.
"Each of our Affiliates work diligently to effect positive change in Hispanic communities across the country," says Viviana López Green, Affiliate Member Services, Director of NCLR. "It's through partnerships like the one with Sherwin-Williams that the NCLR is able to provide its member organizations some of the resources they need to create welcoming, vibrant spaces for the communities they serve. We are honored to partner with Sherwin-Williams as we work together to help make the future brighter for Latinos."
"Sherwin-Williams is happy to support NCLR and its Affiliates as they give a colorful facelift to community facilities and initiatives," says Victoria Toth, Multicultural Marketing Manager, Sherwin-Williams. "The power of paint and its ability to instantly transform a space can never be underestimated. When the places where we live, work and play receive a fresh coat of paint, it can help renew spirits and energy."
The six-affiliate organizations were chosen after a national contest conducted by NCLR and follow below in the list. For information on local events to be held around each paint project, please contact the NCLR Affiliate organization directly.
- Community Council of Idaho / Youth Build, Caldwell, ID
- La Alianza Hispana, Boston, MA
- Latino Leadership, Orlando, FL
- Latinos Progresando, Chicago, IL
- Spanish Speaking Citizens Foundation, Oakland, CA
- Centro de Salud Familiar La Fe, El Paso, TX
For more information on Sherwin-Williams and its Hispanic outreach, visit them online at Facebook www.facebook.com/SherwinWilliamsLatino, Twitter www.twitter.com/SWPintura or at www.SWLatino.com. People are encouraged to use the hashtag #EstoPintaBien to connect with Sherwin-Williams, while demonstrating how color makes communities and homes vibrant.
ASK SHERWIN-WILLIAMS™
For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections, and expert, personalized service that is focused on unique project needs. Sherwin-Williams products can only be found at its more than 4,000 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, and Pinterest.
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SOURCE Sherwin-Williams
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