WARRENSVILLE HEIGHTS, Ohio, Oct. 7 /PRNewswire/ -- For the best finish, ASK Sherwin-Williams Automotive!
In a special, one-time promotion, Sherwin-Williams, teamed up with 3M and the No. 16 Ford Fusion driven by Greg Biffle to win the NASCAR Price Chopper 400 Sprint Cup Series race October 2nd, at the Kansas Speedway.
The Sherwin-Williams logo was prominently displayed as Biffle and his Roush-Fenway Racing team led 59 of the final 61 laps, winning by 7.638 seconds. This was the largest margin of victory in NASCAR this year.
"It was a case of perfect timing - this being the one race of the year we feature our iconic globe logo on the race car," said Adam Chafe, Vice President of Marketing for Sherwin-Williams Automotive Finishes (SWAF). "But more importantly, we enjoy being an integral part of the brand images for all of the cars in the series painted in our product.
This was a special opportunity to work with one of our valued suppliers, 3M and experience the thrill of victory lane. It was incredible to see Greg Biffle cross the finish line first on national television in the Sherwin-Williams, 3M Ford Fusion," he added.
"For years, some of the biggest names in racing have trusted their race car finishes to Sherwin-Williams. In fact, more than a dozen NASCAR teams currently use SWAF, more than any other paint supplier," said Bobby Moody, Director of Motorsports for SWAF. "We want all of our teams to know that for us it always is, and will be, about the finish. We aim to help teams cross the finish line and ensure that their cars and their sponsors always look good circling the track." The victory also represents the first time a car painted in AWX Waterborne Basecoat from Sherwin-Williams, won in NASCAR.
"We had an incredible race in Kansas City, and I was excited to take the Sherwin-Williams car to victory lane for the second time," added Greg Biffle, who has sported SWAF coatings on his cars for many years. In fact, he and the 30+ other drivers who now feature SWAF finishes have more than 200 NASCAR Sprint Cup victories between them and make up a virtual 'who's who' of motorsports' finest finishers. The motorsports teams using with Sherwin-Williams products include:
- Richard Childress Racing
- Roush Fenway Racing
- Earnhardt Ganassi Racing
- Joe Gibbs Racing
- Richard Petty Motorsports
- Michael Waltrip Racing
- Furniture Row Racing
- Robbie Gordon Motorsports
- Wood Brothers Racing
- Germain Racing
- Tommy Baldwin Racing
- JTG Motorsports
- Phoenix Racing.
It was an exciting weekend for other teams using Sherwin-Williams Automotive Finishes as well – as several open wheel cars featuring its coatings came up big in the season-ending race of the IZOD IndyCar series: Dario Franchitti won the IndyCar Series championship and Target Chip Ganassi Racing teammate Scott Dixon finished first in the Cafes do Brasil 300 race in Homestead FL; Andretti Autosport's Danica Patrick and Tony Kanaan, both driving Sherwin-Williams painted cars, finished a close second and third, respectively.
For more information about SWAF products or its motorsports program, visit www.sherwin-automotive.com or call 1-800-SWULTRA (1-800-798-5872).
The Sherwin-Williams Company, founded in 1866, is one of the world's leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers. Sherwin-Williams Automotive Finishes a wholly-owned subsidiary of The Sherwin-Williams Company, manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries.