Sherwin-Williams Takes Paint Quality to the Highest Level with New Sustainable Coatings and Colorant System

NEW YORK, May 8, 2012 /PRNewswire/ -- Sherwin-Williams is breaking new ground with the introduction of Emerald™ Interior and Exterior paints and ColorCast Eco Toners™ - the highest performing, environmentally responsible paints and colorants in the industry.

Both Emerald paints and ColorCast Eco Toner colorants are zero VOC, offering an unprecedented combination of premium performance and environmental benefits. Emerald Interior and Exterior paints outperform the competition in durability and hiding, and are self-priming for a high quality finish achieved with fewer coats.

Along with Emerald, all Sherwin-Williams latex and water-based paints will be tinted with ColorCast Eco Toners, which provide outstanding color accuracy and vibrancy, making Sherwin-Williams the only company that can tint its full line of colors with zero VOC colorants.

"Sherwin-Williams has always been at the forefront of innovation. These products set an unprecedented standard in paint by driving product breakthroughs in quality and environmental responsibility," said Steve Revnew, vice president of product innovation, Sherwin-Williams. "We have created a new paint line and colorant system that stands in a class of its own – no other paint company can match the quality and environmental standards we are delivering."

Setting an industry standard in paint
Emerald Interior prevents stains from penetrating, providing easy clean up of surfaces, and resists water streaking and spotting. Third party laboratory tests show that Emerald Interior provides superior performance over other leading brands in hide, scrub, stain, block and burnish resistance. Emerald Interior is GreenGuard Indoor Air Quality certified, emits minimal odor and features anti-microbial properties that inhibit the growth of mold and mildew on the paint film.

Backed by a lifetime warranty, Emerald Exterior delivers exceptional durability with a high-level of resistance to blistering, peeling, chalking, fading, mildew, and dirt pickup in a 100 percent acrylic formula.

Colorants deliver color consistency without VOCs
ColorCast Eco Toners is a revolutionary tinting system that will not add to the VOC content of any coating when tinted. While current industry tint systems affect paint thickness and consistency, ColorCast Eco Toner colorants maintain the paint's full body after tinting, delivering thick, rich coats for maximum performance.

The ColorCast Eco Toners will be used to tint Emerald paints, and all other Sherwin-Williams latex and water-based coatings in any of the company's more than 1,500 Sherwin-Williams colors or custom color matches.

The new Emerald Interior and Exterior acrylic latex paints and ColorCast Eco Toners will be available in Sherwin-Williams stores nationwide on July 1, 2012.

Sherwin-Williams: The environmentally responsible paint company
The new Emerald paints and ColorCast Eco Toners carry the Sherwin-Williams GreenSure® designation. Applied to the company's coatings that are developed and manufactured with minimal impact on the environment and offering superior performance, GreenSure-designated paints meet or exceed the toughest regulatory standards. A leader in environmental responsibility, Sherwin-Williams offers more zero VOC and green coatings than anyone in the industry.

"Our green technology has become a hallmark of Sherwin-Williams products and we are committed to driving advancements that provide a superior painting product for any need," said Karl Schmitt, vice president of marketing.

Sherwin-Williams received the 2011 EPA Presidential Green Chemistry Challenge Award, presented in recognition of its innovative paint formulation and manufacturing technology.

The Sherwin-Williams green commitment reaches beyond environmentally responsible paint coating products and extends throughout its laboratories, manufacturing facilities and distribution systems. Some key areas of focus include:

• Investing in research and development of advanced coatings that use sustainable raw materials such as soybeans and sunflower oils
• Increasing the use of sustainable paint containers, recycled labels and biodegradable shopping bags
• New techniques in the manufacturing processes have reduced non-recyclable waste and introduced energy efficiencies
• Streamlined national distribution processes that help to conserve fuel, energy and other natural resources.

Ask Sherwin-Williams™
Through its more than 3,400 stores and 1,700 sales representatives, Sherwin-Williams provides fast, flexible, responsive service and personalized, expert advice to meet the coating and color needs of builders, designers, specifiers, property managers and contractors. As North America's largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings, Sherwin-Williams is committed to environmental responsibility in both manufacturing processes and finished products, and in 2011 earned the EPA Presidential Green Chemistry Challenge Award. Visit sherwin-williams.com, or for green solutions visit swgreenspecs.com.

Contact:
[email protected]
Rachel McLennan
Carmichael Lynch Spong
(212) 653-0657
[email protected]

SOURCE Sherwin-Williams