SHIFT Communications adds Whole Foods Market Northern California to client roster

Jan 21, 2014, 09:00 ET from SHIFT Communications

SAN FRANCISCO, Jan. 21, 2014 /PRNewswire/ -- SHIFT Communications is now representing Whole Foods Market, the world's largest natural and organic grocer, as its primary public relations agency in the Northern California region, which includes the San Francisco Bay Area, Sacramento, San Jose and Reno. 


The award-winning integrated communications firm will play a lead role in strategic planning for the company, driving media engagement at a regional level. SHIFT will seek to highlight Whole Foods Northern California's deep local involvement through support for and further development of community and influencer relations programs and events.

SHIFT was selected following a highly competitive agency review conducted by the Whole Foods Market Northern California public relations team. The account will be served out of SHIFT San Francisco, located just across the Bay Bridge from Whole Foods Market's regional support office in Emeryville.

"Whole Foods is a mission-driven company that values sharing as much information as possible with its dedicated customers in creative ways," said Todd Defren, chief executive officer of SHIFT Communications. "We're looking forward to working together with the Whole Foods team to take these shared ideals to the next level as we seek to reach an even more diverse audience."   

With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including Toyota, AOL, H&R Block, and, as well as numerous groundbreaking startups. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

Amanda Grinavich
(617) 779-1842

SOURCE SHIFT Communications