BOSTON, Dec. 15, 2015 /PRNewswire/ -- SHIFT Communications today announced the expansion of its Boston senior leadership team with the promotion of Katie McGraw and Dominic Weeks to Vice President. The announcement continues the growth reflected early in the quarter that also featured three key promotions and included the creation of the Agency's Integrated Services department.
Katie McGraw will lead SHIFT's growing healthcare practice out of Boston. In 2011, she was an instrumental player in launching SHIFT's healthcare practice, and after a brief two-year reprieve at Nuance Communications, she returned to SHIFT to continue her efforts. With more than 12 years of experience in healthcare PR and communications, her client work spans notable brands such as McKesson, HIMSS and Welltok. McGraw also holds a seat on the healthcare advisory board for the Mass Tech Leadership Council.
Rounding out the new senior management positions is Dominic Weeks who will lead the charge on several of Boston's B2B and tech public relations accounts. Weeks has been with SHIFT for over five years, joining from London-based agency Fishburn Hedges. Specializing in technology, security and financial services accounts, he has a proven track record of driving successful campaigns and delivering valued strategic counsel to clients from blue chip corporations to start-ups. Weeks has also been responsible for expanding SHIFT's international network and will continue to lead this effort in his new role.
"As the Agency progresses toward an integrated and data-driven strategy, building and arming our leadership team with forward thinkers and strategic experience is imperative for the success of the Agency," said Todd Defren, CEO of SHIFT. "With the promotions of Katie and Dominic, we're also able to celebrate the growth of dedicated employees, further expanding our leadership from within."
About SHIFT Communications With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer brands, including T-Mobile, Citrix, RSA Conference, Orchard Supply Hardware and the Hawaii Visitors and Convention Bureau as well as numerous groundbreaking startups. SHIFT Communications' 100+ employees are located in the Boston, San Francisco, New York and Austin metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit www.shiftcomm.com.