SHIFT Communications Names Jennifer Purcell As Vice President

Austin-based VP to continue SHIFT's leadership in data-driven PR

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Mar 20, 2018, 09:00 ET

AUSTIN, Texas, March 20, 2018 /PRNewswire/ -- SHIFT Communications, an integrated communications firm, is pleased to announce the hire of Jennifer Purcell as Vice President, effective immediately. Purcell will lead the SHIFT Austin office, which celebrated its third year in the Austin market in January, with responsibility for ensuring account management meets our high standards of service.

"SHIFT's ability to fuse analytical and creative thinking into one bold approach to storytelling is truly unique," said Purcell. "I'm excited to join such a great team, and look forward to expanding our footprint locally, nationally and internationally."

Prior to joining SHIFT, Purcell spent several years in-house at SunPower and Bazaarvoice after twelve years in the agency world. A majority of her collective experience is in the technology space, including consumer tech, SaaS and semiconductors, and for-profit and non-profit healthcare. She also has a good mix of CPG, energy and education industries under her belt. Past clients include the American Heart Association, Applied Micro Circuits Corporation, AT&T, Curves, Globalstar, IBM, Oasis Brands, Merck, the Methodist Hospital in Houston, and the National Osteoporosis Foundation. She holds a Bachelor of Fine Arts degree from Texas Tech University.

Jennifer also serves as the Committee Chair for the Central Texas Food Bank's Austin Restaurant Weeks, and is passionate about giving back to the Austin community.

"We're thrilled to have Jennifer join our team," said Amy Lyons, Managing Partner, SHIFT Communications. "Jennifer has a proven track record driving results for companies at every stage of their evolution, coupled with a strong network in the Texas market. We are confident she will be a great addition to the Austin office, driving continued growth for us in a key market."

About SHIFT Communications
SHIFT Communications is an award-winning integrated communications firm that represents some of the best-known enterprise and consumer brands, including Citrix, Demandbase, McDonald's, The Rockport Group, Red Hat, RSA Conference, Webroot. SHIFT Communications' 120+ employees are located in the Boston, San Francisco, New York and Austin metros. Established in 2003, SHIFT is an AVENIR GLOBAL company. For more information on SHIFT's data-driven approach to marketing and public relations visit http://www.shiftcomm.com/.

About AVENIR GLOBAL
AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. With 550 staff and 17 offices in Canada, the U.S. and in Europe, it is considered one of the 25 most important public relations firms in the world. In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country's leading public relations firm, servicing clients across a wide range of sectors, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John's, and NATIONAL Equicom, the industry's foremost investor relations and financial services practice with offices in Toronto, Montreal and Calgary. The AVENIR GLOBAL network also includes healthcare specialists AXON Communications, with offices in New York, Toronto, London, Copenhagen and Zug (Switzerland); Madano, a strategic communications consultancy based in London; and SHIFT Communications, an integrated communications firm with offices in Boston, San Francisco, New York and Austin.