SHIFT Communications Promotes Annie Perkins to Senior Vice President

BOSTON, March 9, 2017 /PRNewswire/ -- SHIFT Communications, an integrated communications agency, has promoted Annie Perkins to Senior Vice President. Perkins will continue to lead the consumer lifestyle and healthcare lifestyle practices at SHIFT, while continuing to expand her creative and strategic council even more broadly across the agency.

"Since launching the consumer practice at SHIFT five years ago, I've been so proud of the growth and sophistication of my team, colleagues and agency," said Perkins. "I am surrounded by people who understand the importance of pushing the needle and constantly reinventing even the best programs to continuously achieve and exceed client goals. I look forward to continuing to expand into new marketplaces, while offering new data-driven services across our network."

Perkins' experience leading successful, unique programs for big brands, such as McDonald's, Rockport, and Foxwoods Resort Casino, has played an instrumental part in her promotion to SVP. Perkins has helped shepherd the adoption of SHIFT's data-driven PR offerings, including the integration of surveys, customer journey mapping, and RFM (recency, frequency, monetary) analysis into core and strategic consumer programs.  

"Having been a founding leader in securing the McDonald's business over five years ago, Annie is constantly challenging us to think bigger and smarter when it comes to strategic and creative campaigns that keep our brand at the top of consumers' hearts and minds," said Vincent Spadea, McDonald's Owner/Operator. 

In her new role, Perkins will continue to raise the bar for award-winning work as well as measurement of efforts, a challenge the public relations industry is no stranger to.

"For anyone who has had the pleasure of working with Annie or even observe her from afar, this will come as no surprise," said Amy Lyons, Managing Partner, SHIFT Communications. "Her energy is infectious, she is an inspirational leader and a true collaborator – from her 'bright shine' when pitching new business to her 'calm, cool and collected' demeanor managing challenging situations, Annie has built a reputation for excellence and SHIFT is all the better for it."

About SHIFT Communications 
SHIFT Communications is an award-winning integrated communications agency that represents some of the best-known enterprise and consumer brands, including Citrix, Demandbase, Hawaii Visitors and Convention Bureau, McDonald's, Orchard Supply Hardware, Red Hat, RSA Conference, Webroot and Whole Foods Market. SHIFT Communications' 120+ employees are located in the Boston, San Francisco, New York and Austin metros. Established in 2003, SHIFT is now wholly owned by NATIONAL Public Relations, part of RES PUBLICA Consulting Group. For more information on SHIFT's data-driven approach to marketing and public relations visit http://www.shiftcomm.com/.

CONTACT: Emily Mong, Senior Marketing Analyst, SHIFT Communications, phone: 617.779.1808, email: [email protected]

SOURCE SHIFT Communications

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http://www.shiftcomm.com/