Shinola Celebrates Summer With Tour Of Handbuilt Bikes, Local Food And American Stories

Jul 24, 2013, 11:59 ET from Shinola

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DETROIT, July 24, 2013 /PRNewswire/ -- SHINOLA, a newly launched watch, bicycle and leather goods company with a storied name, built in a storied American city, Detroit.  Shinola is hitting the road with a vintage Willys pickup, a bundle of handmade bicycles and our sought after timepieces. We'll be stopping in 20 cities from coast-to-coast between July 20th and October 7th. At every stop we'll celebrate the American Summer with local food, drinks and test rides of our bicycles.


As part of our visit we'll be recording our guest's unique stories of what it means to be American. Be it a summer spent working in an amusement park, a family member that served in our country's military or a childhood visit to one of the iconic places in this land, everyone has a story that helps define what it means to be an American.

The Shinola Tour will be stopping at local retail outlets across the country including bicycle shops and fashion boutiques from July 20th to October 7th.  Entry to any stop on the tour is absolutely free.  A full calendar of dates and locations can be found on At most locations, the party will run from 3:00PM to 6:00PM and in selected locations from 6pm to 8pm – please check tour schedule for details.

About Shinola: In the fall of 2011, Shinola, a Bedrock Manufacturing, Co. brand, was conceived with the belief that products should be built to last, and they should be built right here in America. As makers of modern, handcrafted watches, bicycles, leather goods, and journals, we are proud to be based in Detroit, a community-minded city with a strong manufacturing legacy. We built our watch factory and bicycle workshop within the College for Creative Studies in the former Argonaut building.  As a new company with a storied name, we stand for skill at scale, the preservation of craft, the beauty of industry.

SOURCE Shinola