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SHISEIDO celebra lanzamiento global de nueva colección de maquillaje en Tokio, Japón
  • USA - English
  • France - Français
  • Brazil - Português
  • España - español

Belleza reimaginada. Belleza hecha con el alma


News provided by

SHISEIDO Makeup

Aug 01, 2018, 16:43 ET

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TOKIO, 1 de agosto de 2018 /PRNewswire/ -- Antes de su lanzamiento global oficial a realizarse el 15 de agosto, SHISEIDO —una marca que es sinónimo de belleza, arte y cultura— dio a conocer una colección de maquillaje totalmente reimaginada en el sitio donde nació la marca y que es epicentro global del movimiento J-Beauty: Tokio. Amigos, fanáticos y rostros de la marca, incluido el recientemente anunciado Artista de Color Global de SHISEIDO, Patrick Ta; la Embajadora APAC de SHISEIDO, Pony; la actriz, bailarina y Artista de Campaña de Maquillaje SHISEIDO, Sonoya Mizuno; la actriz Rowan Blanchard; la estilista de celebridades Jen Atkin; la fotógrafa Petra Collins; la modelo y diseñadora Emi Suzuki; la modelo Yuka Mannami; y la bloguera de belleza tailandesa PearyPie, se dieron cita en TOLOT, una galería de arte contemporáneo en Shinonome, para brindar por la colección pionera desarrollada en torno a cuatro texturas claves.

Foto de Keith Tsuji/Getty Images para SHISEIDO (PRNewsfoto/SHISEIDO Makeup)
Foto de Keith Tsuji/Getty Images para SHISEIDO (PRNewsfoto/SHISEIDO Makeup)
Foto de Keith Tsuji/Getty Images para SHISEIDO (PRNewsfoto/SHISEIDO Makeup) Foto de Keith Tsuji/Getty Images para SHISEIDO (PRNewsfoto/SHISEIDO Makeup)

Moderna, minimalista, visionaria, expresiva, lujosa y creativa a partes iguales, la nueva gama de Maquillaje SHISEIDO se clasifica en cuatro categorías de textura -geles, tintas, polvos y brumas- e incluye 21 productos en 125 tonos que combinan de manera transparente tecnología de vanguardia, arte e ingredientes obtenidos a nivel local. "Estamos adoptando un enfoque innovador frente al maquillaje que ninguna otra marca ha utilizado antes", señala Jill Scalamandre, presidenta de bareMinerals, BUXOM y Global Development Shiseido Makeup.

Dentro de TOLOT, las cuatro texturas distintivas que comprenden la nueva colección fueron expresadas mediante el uso de tecnología de detección avanzada y de los LED. A la cabeza de la dirección creativa general y el diseño del espacio estuvo el director de arte de SHISEIDO, Keisuke Hori, en colaboración con el director técnico y artista Takahiro Matsuo, también fundador de Lucent (un grupo de especialistas que crean experiencias interactivas que expresan conceptos a través de tecnología).

Yoshiaki Okabe, oficial corporativo de la Marca SHISEIDO y las marcas Global Prestige, condujo a Sonoya Mizuno y a Patrick Ta a través del espacio explicando la importancia de la nueva colección de maquillaje y su conexión imperativa con el cuidado de la piel. "Toda la línea de productos es excepcional en sus formulaciones, y las texturas son especialmente notables. Ellas realmente ofrecen una experiencia de maquillaje sensorial desde la perspectiva japonesa", manifestó Okabe. Los invitados degustaron bocadillos de Mokomeshi, una empresa de banquetería con sede en Tokio. Cada plato servido estaba inspirado por una de las cuatro categorías de textura. Otras actividades fueron retoques por parte de artistas de maquillaje SHISEIDO y un estudio para retratos VIP del director y fotógrafo Mike Rosenthal.

"Cuando la gente piensa en la belleza japonesa, piensa en SHISEIDO. Tiene sentido que este lanzamiento de maquillaje se celebre primero en Tokio. Personalmente, me enorgullece mucho ver cómo resultó todo esto", sostuvo Okabe.

Enlace para descargar imágenes de alta resolución en Getty Images: https://www.image.net/smurelaunch_tokyo2018

Para más información sobre el evento o el nuevo Maquillaje SHISEIDO, por favor contacte a:

Alice Hampton, vicepresidenta de Comunicaciones Globales SHISEIDO Makeup and bareMinerals, en [email protected] o llamando al +1 (646) 919-0566

Desiree Lestingi, directora de Comunicaciones Globales SHISEIDO Makeup, en [email protected] o llamando al +1 (732) 757-2552.

Foto - https://mma.prnewswire.com/media/725724/SHISEIDO_Makeup.jpg   
Foto: https://mma.prnewswire.com/media/725725/SHISEIDO_Makeup_Getty_Images.jpg

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