SHISEIDO Unveils Vital Perfection Intensive SculptDefine Serum, a Transformative Face and Neck Lifting Serum Rooted in Skin Science from Japan

In celebration of the launch, SHISEIDO announces an extended partnership with board-certified dermatologist Dr. Shoko Mori. 

NEW YORK, Sept. 1, 2026 /PRNewswire/ -- SHISEIDO, the global prestige beauty brand rooted in Japanese heritage and innovation, unveils a new era of lifting skincare with the launch of VITAL PERFECTION Intensive SculptDefine Serum, the first serum within the VITAL PERFECTION line to approach skin improvement inspired by world-leading technology on facial sagging.

Backed by decades of pioneering scientific discovery, this all-new serum redefines visible lifting, empowering a more sculpted, defined, and confident appearance.

• Powered by SHISEIDO's proprietary D-AminoLift Complex™, the formula helps support skin's strength for enhanced definition and a visibly lifted appearance.
• Watercress Extract helps support the skin's natural collagen for improved firmness,
• 4MSK, SHISEIDO's exclusive brightening ingredient, promotes a more even, radiant complexion and helps diminish the appearance of dark spots and dullness over time.

In a clinical study, 100% of participants showed visible improvement in cheek sagging, nasolabial folds, marionette lines and neck wrinkles in just one week, as well as improvement in radiance, brightness and elasticity.* The serum also helps create a sharper-looking jawline while improving the appearance of dark spots, uneven skin tone and dullness.

To support the launch, and to deepen its commitment to consumer education around skin health, SHISEIDO has partnered with New York -based board-certified dermatologist Shoko Mori, MD, for an ongoing collaboration that begins with this introduction and continues beyond it. The partnership reflects a shared, intentional approach to skin health, rooted in prevention, consistency, and advanced research.

"Vital Perfection is SHISEIDO's number one franchise globally and a top priority in the U.S. market. Intensive SculptDefine Serum showcases our scientific expertise, translating years of R&D innovation into visible results, delivered with the precision that defines Japanese beauty," said Virginie Bourliere, Senior Vice President, Marketing at Shiseido Americas. "Partnering with Dr. Mori helps make the science behind Vital Perfection more accessible to consumers while reinforcing our leadership in skin longevity, anchored in our belief that Potential Has No Age."

As a Japanese American dermatologist, Dr. Mori brings both clinical authority and cultural fluency to the partnership. Her practice emphasizes prevention, early detection, individualized care and long-term skin health, principles closely aligned with SHISEIDO's approach to skincare.

"What impressed me the most about this formula is the clinical rigor behind it ," said Dr. Mori. "The D-AminoLift Complex™ is engineered to support visible skin firmness and resilience not just surface appearance, and the one-week clinical results reflect that. As a dermatologist, I look for ingredients and technology I can stand behind, which makes me proud to partner with such an innovative brand."

The new Vital Perfection Intensive SculptDefine Serum will be available nationwide starting September at Shiseido.com, Macy's, Sephora, Nordstrom, Bloomingdale's, Dillards, Amazon.com and select stores. Visit shiseido.com to shop the launch, explore the full Vital Perfection Collection, and learn more.

*Clinically tested on 33 women, 1 week.

SHISEIDO GINZA TOKYO US

Founded in Ginza, Tokyo in 1872, SHISEIDO is a global leader in prestige beauty, blending Japanese artistry, craftsmanship, and cutting-edge skin science to create transformative skincare experiences. Through more than 150 years of innovation and a relentless pursuit of excellence, SHISEIDO develops high-performance skincare that helps unlock skin's potential while delivering lasting efficacy. From iconic franchises including Vital Perfection, Ultimune, Benefiance, Future Solution LX, and advanced suncare, the brand continues to set new standards in luxury skincare, empowering consumers worldwide to achieve healthy, radiant-looking skin.

For more information, visit www.shiseido.com.

SOURCE SHISEIDO