ShoeBuy Announces Enchanting "Once Upon a Time" Collection in Partnership with Rodgers + Hamerstein's CINDERELLA

BOSTON, Oct. 27, 2014 /PRNewswire/ -- It all started with a shoe ... and just as Cinderella and Prince Charming were meant to be, so are leading online retailer ShoeBuy and Tony Award-Winning musical Rodgers + Hamerstein's CINDERELLA. In a partnership worthy of its own fairy tale, ShoeBuy announced today its limited-time-only, exclusive collection "Once Upon a Time," inspired by the hit and beloved show.

The collection, now live at shoebuy.com/info/onceuponatime features primarily special occasion footwear styles for women, men and children, along with jewelry – all inspired by the show's most memorable characters and carefully selected by the Fairy Godmother who knows them best. Brands include BCBG Max Azria, Benjamin London, Florsheim, Stride Rite, Nina and more.

"I loved having the opportunity to team up with ShoeBuy to bring the musical to life through enchanting styles," said Judy Kaye. "ShoeBuy's wide selection allowed me to curate a collection of shoes and jewelry that is representative of the show and easy for consumers to incorporate into their personal wardrobes. We're excited to offer this unique opportunity for any fan to channel their inner Ella or Prince Topher."

With its fresh take on the beloved tale of a young woman transformed from chambermaid to princess, the current production of CINDERELLA on Broadway – starring Keke Palmer and Sherri Shepherd – and now on tour across America combines the story's classic elements – glass slippers, a pumpkin, a beautiful ball and more – with some surprise twists.

"ShoeBuy is thrilled to be working with this iconic show and its talented cast on this special curated collection," said Trisha Sweeney, executive vice president and chief merchandising officer of ShoeBuy. "We've always understood the power of a special pair of shoes, and Cinderella  can certainly relate. With a wide range of styles and price points, this collection allows everyone to grant themselves a few wishes."

Shop the "Once Upon a Time" collection before it's too late. And while you're browsing, look for the exclusive code to receive up to 35% off tickets to experience the enchanting Broadway production of Rodgers + Hamerstein's CINDERELLA for yourself.

About ShoeBuy
With more than one million products for customers to choose from, ShoeBuy is a leading global retailer for shoes, clothing and accessories for shoppers seeking the best variety and brands. The ShoeBuy customer experience extends beyond shoes through the company's broad portfolio of products, as well as the exclusive Events.ShoeBuy.com featuring invitation-only private sales. Shoebuy was founded in 1999 and is an operating business of IAC (Nasdaq: IACI). Learn more at Shoebuy.com, connect with us on Twitter @Shoebuy, follow us on Pinterest or visit our Facebook page.

Contact:
Megan Hand
SHIFT Communications
617.779.1806
[email protected]

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SOURCE ShoeBuy

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