ShoeDazzle® Designs "Powerful Pink" Collection to Support National Breast Cancer Awareness Month

Special Collection, Which Drops October 1st, Will Benefit Susan G. Komen for the Cure®

Sep 21, 2011, 06:00 ET from ShoeDazzle

LOS ANGELES, Sept. 21, 2011 /PRNewswire/ -- This October, footwear aficionados can spread awareness about breast cancer during National Breast Cancer Awareness Month by purchasing ShoeDazzle's new Powerful Pink collection.  The collection includes specially designed shoes as well as a scarf and clutch bag.  For the third year in a row, in October 2011, 10% of sales will benefit Susan G. Komen for the Cure, a charity close to ShoeDazzle's heart. ShoeDazzle guarantees a minimum donation of $10,000.

(Photo: http://photos.prnewswire.com/prnh/20110921/CL72367 )

ShoeDazzle has designed three different pink shoes – the "Stephanie" pump and "Beth" bootie, both named after ShoeDazzle clients who are breast cancer survivors, and the "Zoom" casual sneaker, as well as a unique pink and zebra print scarf and quilted bag.  Each item is $39.95 and will be sold exclusively on ShoeDazzle.com beginning October 1st.

"Breast cancer affects so many women around the globe. We are pleased to raise awareness and show support for a wonderful charity like Susan G. Komen for the Cure," said ShoeDazzle COO Deborah Benton. "The Powerful Pink collection is designed for women of different ages and styles to show their support – they can be worn not just in October, but year-round."

ShoeDazzle launched its first cause-marketing campaign in October 2009, offering a pink pump benefiting Susan G. Komen during National Breast Cancer Awareness Month, and continues to be an e-commerce leader in cause-related marketing. ShoeDazzle has partnered with celebrities such as Carmen Electra, Jenny McCarthy, La La Anthony, Carson Kressley singer Mel B and actresses Kristin Cavallari, Kristen Bell and Kristin Chenoweth for their "Celebrity Shoe Design Program for Charity."

SOURCE ShoeDazzle



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