Shop for a Cause: MADD and Kendra Scott Team Up to Save Lives

Kendra Scott to Donate 20% of Online Sales to MADD May 2–4 to Support Victims of Impaired Driving

IRVING, Texas, April 30, 2025 /PRNewswire/ -- Just in time for Mother's Day, graduation season, wedding celebrations, and summer getaways, Mothers Against Drunk Driving® (MADD) is teaming up with popular jewelry brand Kendra Scott for a limited-time giveback event that empowers the public to shop with purpose and support MADD's lifesaving mission to end impaired driving.

From midnight on Thursday, May 2, through 11:59 p.m. on Saturday, May 4, Kendra Scott will donate 20% of all online purchases made using the code GIVEBACK-MADDRED, supporting critical victim services and prevention initiatives.

An in-store giveback event will run simultaneously at Kendra Scott's Cherry Creek Shopping Center location in Denver, Colorado. In addition, customers can combine the 20% MADD donation with Kendra Scott's sitewide savings promotion, making it both impactful and accessible.

"Behind every purchase during this event is the power to make a real difference," said Stacey D. Stewart, CEO of MADD. "This is the season of celebrating milestones—Mother's Day, graduations, weddings, and vacations. Whether it's a gift for someone special or a keepsake for yourself, each purchase helps fund MADD's mission to end impaired driving for good. Thanks to Kendra Scott, we're turning moments of celebration into lasting impact—because every piece of jewelry tells a story, and this one saves lives."

This is not Kendra Scott's first time honoring lives lost to impaired driving. In 2021, the brand created a jewelry suite—featuring necklaces, earrings, and a cocktail ring—in memory of a young woman who was killed by an impaired driver. The collection served as a powerful tribute to her life and a reminder of the devastating ripple effects of impaired driving.

"We are honored to partner with MADD to help raise awareness and much-needed funding to help end impaired driving and support victims and their families," said Kendra Scott Representative Ally Kennis, ASM of Events at Kendra Scott. "So many of life's most meaningful moments are marked with a gift, and through this partnership, each piece becomes a symbol of hope, healing, and remembrance. It is our hope that every purchase made during this timeframe helps carry forward the love and legacy of those impacted by these tragedies."

Proceeds from this campaign will support MADD's mission to end drunk and drugged driving, support the victims of these violent crimes, and prevent underage drinking and other drug use.

Every purchase during this campaign brings MADD one step closer to a future free from impaired driving. It's an opportunity to help build safer roads, stronger communities, and a season of celebration rooted in safety, connection, and purpose. Together, we can make this vision a reality, one meaningful purchase at a time.

About MADD
Mothers Against Drunk Driving® (MADD) is a national nonprofit leading the movement to end impaired driving for good. Since 1980, MADD has helped reduce drunk driving deaths in America by more than 40%, saved nearly 500,000 lives, and served nearly one million victims and survivors. The organization is committed to leading prevention efforts with young adults, collaborating with law enforcement to keep our roads safe from impaired drivers, as well as advocating for stricter sentencing and stronger laws, including the HALT Drunk Driving Law that mandates anti-drunk driving technology in every new car. MADD continues to provide support services to victims and survivors of impaired driving at no charge through victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. For more information or to donate, visit https://madd.org/ and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.

SOURCE Mothers Against Drunk Driving (MADD)