Shop For a Cause This October With OpenSky

NEW YORK, Oct. 6, 2011 /PRNewswire/ -- OpenSky (www.opensky.com) — the site that allows members to design their ideal shopping experience curated by the world's best people in food, style, health and design — today announced that they will be supporting National Breast Cancer Awareness Month through a variety of initiatives, beginning this Friday, October 7.

The company has joined forces with Cancer Schmancer, a non-profit organization founded by actress and cancer survivor Fran Drescher, that is dedicated to saving women's lives through prevention and early detection of cancer.  For each product purchased on OpenSky between Friday, October 7 and Sunday, October 9, the company will make a $5 donation to the organization — making it easy for shoppers to show their support for the cause.

"OpenSky has some of the best people recommending their favorite things to shoppers on the site," said Fran Drescher. "At Cancer Schmancer, we are so honored and excited about this partnership with OpenSky as we continue to educate and empower women to take control of their bodies and live healthier lives.  Shopping for a cause – who wouldn't want to shop here!"

In addition to OpenSky's over-arching support of Cancer Schmancer, the site will feature several products chosen by OpenSky curators that benefit a variety of other cancer organizations including Pink Bright, Breast Cancer Research Fund, Breast Cancer Charities of America, American Cancer Society, Making Strides Against Breast Cancer, FORCE, National Breast Cancer Foundation and Susan G. Komen for the Cure.

"As a company and a community, we want to do as much as we can to support the many great organizations that help people everywhere fight the fight against breast cancer," said John Caplan, founder and CEO of OpenSky.

In addition to OpenSky's $5 donation for each item sold, curators have selected products that benefit other cancer charities as well, including:

• Nancy O'Dell — ZoN Fitness 65cm balance ball + medium resistance tube bundle $28 and ZoN Fitness aerobic 2 position step $35—3% of all sales will be donated to Pink Bright (http://www.bebrightpink.org/).

• Holly Robinson Peete — Kuponya Bracelet from the Leakey Collection $30—10% of all sales of this bracelet will be donated to women's health issues in Kenya as well as to women across the globe through the Breast Cancer Research Fund (http://www.bcrfcure.org/).

• Patricia Velasquez — Eddera pink tourmaline earrings $150—20% of all sales will be donated to Breast Cancer Charities of America (http://www.thebreastcancercharities.org/).

• Donna D'Cruz — Rosena Sammi Sitara bracelet $49—30% of all sales will be donated to the American Cancer Society (http://www.cancer.org/).

• Donna D'Cruz — IamBEYOND Yoga Tank $58 and Pant $76—25% of all sales will be donated to Making Strides Against Breast Cancer (http://makingstrides.acsevents.org).

• Devin Alexander — The Perennial Hope Crocus plate $44 or Plate & Charger Bundle $94 from Plates With Purpose — 15% of all sales from the Crocus plate will be donated to FORCE (http://www.facingourrisk.org/), an organization that provides hope and help for those at high risk of hereditary breast and ovarian cancer.

• Elina "A-List Mom" Furman — Brown ruffled t-shirts from The Tiny Hiney $24—10% of all sales will be donated to the National Breast Cancer Foundation (http://www.nationalbreastcancer.org/).

• Gabrielle Bernstein — Our Love Yoga-Burnout Racerback $28—a portion of every sale will be donated to Susan G. Komen for the Cure (http://ww5.komen.org/).

About OpenSky 

OpenSky is a new online shopping destination that empowers you to design your ideal shopping site by choosing from 75 of the best people in food, style, health and design to shop for you. Our mission is to give you a better way to shop that's all about you. Whether you're into kale chips or artisanal chocolates; Missoni scarves or tie-dye tanks; sleek mod vases or hand-woven pillows, we'll deliver daily bolts of inspiration that speak to you, not everyone else.

For more information contact:

Jessica D'Amico
The Morris + King Company
(212) 561 7476
[email protected]

SOURCE OpenSky