ShopAdvisor Appoints Scott Kauffman to Board as Company Expands Offering to Digital Publications

Digital Media Veteran Strengthens ShopAdvisor's Strategy For Linking Demand Generation To Product Fulfillment

Oct 03, 2012, 09:00 ET from ShopAdvisor

BOSTON, Oct. 3, 2012 /PRNewswire/ -- ShopAdvisor, the deferred shopping platform company whose products connect consumers' initial interest in a product with their eventual purchase, announced today that it has added Scott Kauffman to its Board of Directors and will serve as non-executive Chairman.  Scott has over 25 years of senior executive and board leadership experience with both public and private companies, including GeekNet, BlueLithium, Zinio, MusicNow, Coremetrics, eCoverage, AdKowledge and CompuServe.  Prior to CompuServ, Scott spent seven years at Time Warner, including five years as a member of the founding team of Entertainment Weekly magazine. He is a widely recognized industry leader and expert in the fields of digital entertainment, Internet media and consumer marketing.  The appointment comes at the same time that ShopAdvisor has burst through the 6 million active user mark for its award-winning platform, gathering new users through integration in digital magazines such as Cosmopolitan, Marie Claire and Popular Mechanics, web sites such as and, and through the ShopAdvisor mobile clients for iPhone, iPad and Android.

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ShopAdvisor was built to reflect the way most consumers approach the buying process -- they see a product they might want in a magazine, website, advertisement or store, but would like to wait for the price to be right, do some research or ask their friends and family about the product first.   At the product's first discovery, the user can add their item to their ShopAdvisor "Watchlist," an active list of products the user is interested in. Once a product is on the user's Watchlist, ShopAdvisor continuously scours the Internet for information about the products (ratings/reviews, price history, inventory and price) and notifies the user with alerts over time for the opportunity to purchase when the time is right.

"I'm excited about the opportunity that ShopAdvisor brings to the burgeoning new market for digital media," said Scott Kauffman, new board member of ShopAdvisor.  "When I consider board seats on companies, I look for those that bring a disruptive innovation to market. ShopAdvisor is delivering this to publishers and brands by providing a shopping service that establishes and maintains the link between the product, the demand generation source and the merchant that fulfills the deal for them."

"We're honored to have Scott on our board," said Scott Cooper, ShopAdvisor's CEO. "His depth and breadth of experience in the digital media and internet advertising space will help accelerate our growth in these key markets that are scrambling to find new ways to measure and monetize their demand generation throughout the whole purchasing funnel."

By connecting the consumer's initial interest in a product all the way through to their eventual purchase, ShopAdvisor provides publishers and advertisers with detailed insight into the shopping behaviors and patterns of consumers.  At the same time, it provides the consumer with a powerful tool to remember, research and shop for products whenever and wherever they encounter them, and purchase them when the time is right for the consumer.

About ShopAdvisor
ShopAdvisor is a deferred shopping platform that connects consumers' initial interest in a product with their eventual purchase. ShopAdvisor's cloud-based services are used by digital magazines, blogs, media sites, and third-party applications to incorporate deferred shopping into their user experience. ShopAdvisor also offers apps for iPhone, iPad, Android and the web. Founded in 2011, ShopAdvisor is based in Boston, MA.  For more information visit

ShopAdvisor, evoqu, and Watch Button are Trademarks of evoqu, Inc. © 2012

SOURCE ShopAdvisor