Shoparatti Taps E!'s Fashion Expert Giuliana Rancic for Its Celebrity Style Council and Heats Up for Summer With Fresh New Features for Savvy Online Daily Deal Shoppers

LOS ANGELES, May 10, 2011 /PRNewswire/ -- Today Shoparatti.com announces the addition of new editorial features that help busy shoppers cut through the clutter of daily deal sites. The new editorial content kicks off this month with the announcement of Shoparatti's new star-studded Style Council, featuring celebrity style expert Giuliana Rancic as its inaugural member.

Launched in March 2011, Shoparatti is the first site of its kind, focusing solely on the editorial aggregation and presentation of the best daily deals to online shoppers in one simple place. As the site's style editor-in-chief and co-founder, Melissa Rivers draws upon her expertise in spotting trends in lifestyle, entertainment and fashion to pick the best offerings from more than 80 daily deal websites.

"People are more distracted and busier than ever, and with so many daily deals flooding our email in-boxes, Shoparatti offers the fashion and deal-conscious shopper a one stop shop where we spend the majority of our time shopping: online," said Rivers. "Today we're expanding the site to provide personalized picks from our Style Council: first from my friend and colleague, Giuliana Rancic -- and later from many others -- so that we're not just presenting the best deals, but also giving our shoppers a unique perspective on why these deals were chosen."  

Rivers and the Shoparatti team conceived of the Style Council concept in order to create a star powered list of Shoparatti ambassadors made up of celebrity "fashionistas" who will offer their individual points of view on what's hot in the world of daily deals and fashion overall. Rancic was chosen as the first of the Style Council members, with additional celebrities and style taste makers being named to the Council each month moving forward.

"When Melissa invited me to be a part of the Shoparatti Style Council, with the opportunity to interact with my fellow fashionistas and shoppers on the site, I couldn't resist," said Rancic. "I'm always looking for ways to cut through the clutter of online deals. Being part of the Style Council will allow me to share my great finds with those who share my passion for fashion, and hopefully help get the word out about Shoparatti."

Also launching today is the Shoparatti blog penned by Rivers that includes weekly original video content that provides a unique and personal perspective on Rivers' "Top Picks" with additional commentary from the Style Council on their monthly selections. The blog will also feature a photo section showing hot trends and styles so shoppers can see Shoparatti's daily deals in action.

Additionally, Shoparatti is partnering with StyleSpot to launch MyShoparatti (http://my.shoparatti.com), a free personalized sale email that sends subscribers a daily showcase of Rivers' best deals of the day.

To experience these new features first-hand, please visit us at shoparatti.com, "like" us at Facebook.com/shoparatti, follow us on Twitter at @shoparatti, or download our iPhone app.

About Shoparatti

Shoparatti provides savvy discount driven shoppers, locally and nationally, featured deals from daily deal sites as selected by Editor-in-Chief, Melissa Rivers.

Shoparatti is focused on editing through the numerous competitive daily deal websites, highlighting and aggregating the very best offers through a simple website, Facebook application and mobile application.

SOURCE Shoparatti