Shopatron Clients Start Holiday Season with Record-Breaking 43% Sales Increase on Thanksgiving Day

SAN LUIS OBISPO, Calif., Dec. 1, 2011 /PRNewswire/ -- Predictions for strong holiday retail sales appear to be right on the money. Brands using Shopatron's eCommerce platform saw strong sales right out of the gate, with Thanksgiving Day sales increasing 43% over 2010, outpacing the industry average increase of 39.3% (according to IBM reports). Overall, Shopatron brands enjoyed average sales increases of 28% over last year for the Thursday, Friday, and Monday holiday shopping days.

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Cyber Monday produced the most online sales revenue for Shopatron brands, increasing 29% over 2010, and producing sales equivalent to Thursday and Friday combined. On Black Friday, Shopatron partners saw an 18% increase in sales over last year. Shopatron, the leading eCommerce provider for brands worldwide, services over 1,000 brands in over 40 industries, including major international brands like Mizuno, Polaroid and Suzuki, as well as well-known specialty brands like Melissa & Doug and Gund.

"There are a lot of factors contributing to the growth and success of brands using Shopatron," says Shopatron CEO and Founder, Ed Stevens. "Obviously there is the general growth of online shopping, but we haven't relied on that alone. We are constantly making improvements to our platform, operations, support and marketing in order to provide an optimal customer experience."

Conversion rates were also on the rise for Shopatron clients. The conversion rate for Shopatron onBlocks stores increased 50% over the 5-day initial holiday shopping period. Mobile continued to play an increased role in holiday shopping as well, with mobile visits accounting for about 15% of total traffic and 8.5% of total revenue.

"Our commitment to conversion testing and the resulting upgrades are clearly showing results," adds Stevens. "And our decision to optimize all of our stores for mobile in the middle of 2010 has not hurt either. While more people are buying on mobile devices, the volume of people who are using the device for research prior to purchasing offline demonstrates just how much mobile browsing influences retail shopping."

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.


SOURCE Shopatron