Shopatron Hits the Road With eCommerce Transformed: The Allied to Win Tour

A series of one-day events across four U.S. cities delivers eCommerce knowledge and strategies to executives

Jan 08, 2014, 17:36 ET from Shopatron

SAN LUIS OBISPO, Calif., Jan. 8, 2014 /PRNewswire/ -- Following a 12-year history of introducing thousands of branded manufacturers to successful eCommerce programs, Shopatron, the leading provider of cloud-based eCommerce order management, today announced the launch of its upcoming eCommerce Transformed tour.


eCommerce Transformed: The Allied to Win Tour is a series of free one-day events spanning four cities throughout the U.S. to deliver best practice strategies in response to the challenges branded manufacturers face as traditional consumer channels shift. Featuring Forrester Research analysts Peter Sheldon and Adam Silverman, presentations will demonstrate how to leverage current eCommerce trends in retailer engagement, marketplace programs, direct sales, and pricing strategies.

The events will include the unveiling of the 2014 Shopatron Manufacturer Roadmap, a complimentary lunch, and networking breaks. Additionally, each event will be followed by special opportunities for senior level executives to engage in intimate discussions with Forrester analysts at the Executive Roundtable Dinner Events.

Stops include:

Shopatron executives will also be in attendance, including founder and CEO Ed Stevens. Drawing on ideas from his recently published book, "Allied to Win," Stevens will kick off each day by addressing major developments in the market over the last few years and how they have shaped increasing customer demands.

"At Shopatron, we are very passionate about seeing brands successfully engage in eCommerce," said Stevens. "We have guided our clients through major industry changes to keep them ahead of the game and are excited to share that experience. Our goal for the eCommerce Transformed roadshow is to provide valuable resources from Shopatron's own experts, as well as top industry analysts, to further support brands in their eCommerce initiatives and adapt to the new trends and technologies of 2014."

For those unable to attend the local events, Shopatron will host free days of virtual eCommerce knowledge sharing and customized consulting sessions through live webinars, providing counsel on topics exclusive to the attending company and its teams.

For more information, or to register for the event, visit

To learn more about Shopatron, visit

About Shopatron

Shopatron is the world's leading provider of cloud-based, eCommerce order management solutions. Our Shopatron Order Exchange allows manufacturers and multi-channel retailers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders. Unlike legacy order management software or custom-built solutions, Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup, ship-from-store, inventory lookup, and vendor drop-ship. With Shopatron, retail channels join forces to increase sales, turn inventory, and deliver a superior purchase experience to online shoppers.

SOURCE Shopatron