Shopatron Reports 59% Sales Growth in Early Holiday Shopping Period

SAN LUIS OBISPO, Calif., Dec. 13, 2010 /PRNewswire/ -- Shopatron, the leading provider of retail-integrated eCommerce, announced today that sales in its eCommerce exchange grew 59% over last year during the five-day Thanksgiving shopping period (Nov. 26-30) that included Black Friday and Cyber Monday. On Black Friday alone, online sales on the Shopatron exchange were up 77%.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

This significant sales growth was also matched in the days leading up to the holiday weekend, as consumers started their holiday shopping even earlier this year. For the entire month of November, same-store sales for Shopatron clients were up considerably, growing 55% over last year.

Shopatron attributes the holiday sales growth to system speed and shopper conversion enhancements, along with an improving economy and continued consumer shift to purchasing gifts online. Shoppers have also shown a willingness to buy larger items this holiday season, as the average order value in the Shopatron exchange Nov. 26-30 was up 9% from a year ago.

Shopatron currently provides eCommerce solutions to well over 800 brands across 35 industries, working with more than 12,000 retailers to fulfill those orders. Using Shopatron eCommerce, popular brands like Melissa & Doug, Spy Optic and JL Audio are able to capture sales on their website and pass them to authorized retailers for delivery or in-store pickup.

Other notable data compiled from Shopatron exchange stores:

• Thanksgiving Day sales were up 64% over last year, while Cyber Monday sales grew 37%, following the early shopping trend this holiday season.
• Shopatron industries that saw the most same-store sales growth in the month of November included: automotive aftermarket (213%), pet and equine (65%), apparel (61%) and sporting goods (48%).  

"The shoppers are back," said Ed Stevens, founder and CEO of Shopatron. "And they are purchasing online in droves. Both the convenience of eCommerce, buying from your couch on Thanksgiving, and the widespread use of promotions like free shipping this season are producing another banner year in online sales."

ABOUT SHOPATRON

Founded in 2001, Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's retail-friendly solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, which enables in-store pickup capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif. For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron