Shopatron's Focus on Customer Experiences Leads to A+ Rating With BBB

SAN LUIS OBISPO, Calif., April 19, 2011 /PRNewswire/ -- Earlier this year, Shopatron unveiled Shopatron 3.0, promising a world-class experience for end consumers. And if Shopatron's Better Business Bureau (BBB) rating is any indicator, Shopatron is living up to that promise.

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Shopatron is proud to announce that its focus on rich customer experiences has helped lead to an A+ rating by the BBB.

According to the BBB website, Shopatron's rating is based on 16 factors, assigning grades on an A-to-F scale representing the "BBB's degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns filed with BBB."

Some of the criteria the BBB considered for its rating included:

• Length of time the business has been operating.
• Complaint volume filed with BBB for a business of this size.
• Response to and resolution of complaints filed against the business.

"For more than a year, Shopatron has been dedicated to significantly improving experiences for customers," said Brad Rubin, Shopatron's Vice President of Operations. "It is nice to be recognized by a group like the BBB in part because of this hard work. Shopatron's A+ rating comes after a number of upgrades to our systems and processes companywide."

At the core of the Shopatron 3.0 program is a five-point customer experience commitment, in which Shopatron pledges to deliver: exceptional shopping functionality, rich product information, best-in-class support and service, strong community and connections, and plentiful delivery options.

For more information about Shopatron 3.0 and how retail-integrated eCommerce can help your brand sell more online and in stores, visit ecommerce.shopatron.com.

ABOUT SHOPATRON

Founded in 2001, Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's retail-friendly solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, which enables in-store pickup capabilities that drive traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include Suzuki, Kawasaki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif. For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron