shop.BBKWorldwide.com Redefines How Patient Recruitment Products and Services Are Purchased

BOSTON, June 25, 2012 /PRNewswire/ -- For 30 years, BBK Worldwide has been revolutionizing global patient recruitment. Now, the company has revolutionized the way it can be purchased. With the launch of shop.BBKWorldwide.com, clinical research professionals now have an online resource where they can go to learn about, and purchase, a full range of patient recruitment products and services. The website not only redefines the purchasing process by fostering more timely and informed decisions, but it redefines the audience of purchasers to include those looking for quick, stand-alone solutions.

"In an industry driven by the pressure to reduce time-to-market, traditional strategies have focused on accelerating the enrollment of patients," comments Bonnie A. Brescia, founding principal, BBK Worldwide. "We're looking to influence timelines even sooner – during the purchasing phase, when valuable time can be lost identifying and learning about the latest solutions. With shop.BBKWorldwide.com, customers can now get a jumpstart assessing products and services, allowing for quicker and more informed decisions."

Clinical trial sponsors are increasingly more savvy about their purchasing options, and shop.BBKWorldwide.com responds to their need for quick, accessible recruitment solutions. But as solutions become more sophisticated, the learning curve becomes greater and the purchasing process more complicated. shop.BBKWorldwide.com provides the industry with a trusted resource to meet these new challenges.

"With more complex clinical trials comes the demand for more advanced tools," comments Joan F. Bachenheimer, founding principal and CEO, BBK Worldwide. "BBK has a strong commitment to not only provide innovative and cost-effective solutions, but to provide them in a way that educates and advances the industry at-large."

shop.BBKWorldwide.com redefines the typical consumer. Clinical trial sponsors who previously may not have considered purchasing patient recruitment services now have an affordable and scalable way to do so. In addition to time-tested full-service solutions, the site features a range of recent innovations that include:

• Ready. Set. Go. Card(SM) – a quick and convenient way to provide global study reimbursements.
• Clinical Study Notifier(SM) – a notification service that alerts patients to clinical trials.
• eBinder: Study iPads® – a communication platform that makes it easy to manage documents, data, and study personnel across multiple sites, clinical teams, and continents.

"shop.BBKWorldwide.com represents a major shift in how clinical research professionals can learn about and purchase products and services. In addition, the website provides a significant benefit to sponsors' in-house specialists who are responsible for understanding and managing recruitment resources," comments Bachenheimer. "It's a game-changer. Within two to three years, the industry should demand this to be the norm."

shop.BBKWorldwide.com will be launched at the 48th Annual Meeting of the Drug Information Association, 24–28 June, 2012, in Philadelphia. If you are attending the meeting and would like to schedule an on-site meeting, contact Aaron Fleishman at 617-584-2496 or [email protected].

About BBK Worldwide (bbkworldwide.com)

BBK Worldwide is the recognized global leader in patient recruitment. The company is renowned for accelerating time to market for new and improved medicines and treatments through its innovative strategies, programs, and technologies designed to streamline the clinical trial enrollment process. The introduction of shop.BBKWorldwide.com – the first online shopping experience for clinical research professionals – represents BBK's latest contribution to advancing the industry through sharing knowledge and best practices.

SOURCE BBK Worldwide