Shopko Expands Its Successful Line Of Private Brand Consumables

Sep 10, 2012, 16:07 ET from Shopko

GREEN BAY, Wis., Sept. 10, 2012 /PRNewswire/ -- Shopko announced today that it has expanded its popular line of private brand consumable products with the introduction of approximately 70 new items.  The new products are available in stores now and include primarily health and beauty products and cleaning products.

Shopko, which is celebrating its 50 year anniversary, first introduced Shopko brand products more than five years ago.  Due to the overwhelming positive response from customers, Shopko has gradually expanded the product line to more than 700 today across a number of product categories.

"We know that our customers are looking for quality and value, and Shopko brand products consistently deliver on both fronts.  We test all of our products against the national brand equivalent to assure that our product quality meets or exceeds that of the national brand," said Tom Abbott, Shopko Senior Vice President Product Development/General Merchandise Manager, Consumables.  "Our research has found that Shopko brand products are as good as or better than the national brands, but at a fraction of the price, which is a welcome benefit to our customers in this economy.  Customers appreciate that they are getting the high quality products they desire, while enjoying the savings that our private brand offers." 

Shopko intends to continue to expand its private brand line with the next wave of new products arriving in spring of 2013.  At that time more than 175 new items will be introduced in a number of existing categories, including Skin Care, Sun Care, Hair Care, Laundry Detergent, Cleaning, Vitamins, Oral Care, Incontinence, Diapers and Shave.  Shopko brand products are available at Shopko, Shopko Hometown and Shopko Express Rx stores.

About Shopko

Founded in 1962 and headquartered in Green Bay, Wisconsin, Shopko Stores Operating Co., LLC is a $3 billion retailer that operates almost 350 stores in 22 states throughout the Midwest, Mountain, North Central and Pacific Northwest regions. Retail formats include 134 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; and 87 Shopko Hometown locations, a smaller concept store developed to meet the needs of smaller communities.  Shopko is in the process of converting over 90 recently-acquired stores and pharmacies to the Shopko Hometown brand.  For more information, visit