Shopko Hometown in Eagle River Partners with Vilas County News-Review on "Warm the Children" program

Oct 22, 2012, 11:38 ET from Shopko

EAGLE RIVER, Wis., Oct. 22, 2012 /PRNewswire/ -- Shopko Hometown in Eagle River announces that it will partner with the Vilas County News-Review to launch the annual "Warm the Children" campaign on November 1, 2012.   The award-winning program, which is run by the News-Review in collaboration with the Eagle River Rotary Club Foundation, is entering its 16th year and will run through December.  The program was previously supported by the local Pamida store which was converted to a Shopko Hometown store following a merger between Pamida and Shopko in January 2012.

The "Warm the Children" program provides warm clothing, shoes, boots and outerwear to more than 500 low income children.  Families that qualify for the program are assisted by organization volunteers who accompany them to the Shopko Hometown store in Eagle River to select appropriate cold weather clothing for their children.   "Warm the Children" provides each family with $120 per child age 2 through 17 and $60 per child age 0 to 2.  Shopko Hometown supports the program by offering significant discounts on apparel for "Warm the Children" participants and keeping extra inventory of cold weather clothing and footwear on hand to meet the needs of the families. 

"Shopko is proud to partner with 'Warm the Children' on this very important program," said Mike Bettiga, Shopko Interim CEO, Executive Vice President and Chief Operating Officer.  "We view all of our Shopko communities as our 'hometowns' and we are happy to continue this campaign which is so meaningful to the Eagle River community.  We look forward to being part of the 'Warm the Children' program for years to come."

"Warm the Children is thankful for the support of Shopko Hometown and local citizens in this community-wide effort," says Sharina Adams, Warm the Children Coordinator at the Vilas County News-Review.  "When our long-time partner, the local Pamida store, was converted to a Shopko Hometown, we feared that we wouldn't be able to continue the program.  But Shopko enthusiastically agreed to partner with us and has exceeded our expectations.  We are happy to have Shopko Hometown in Eagle River as our resource for high quality, warm winter clothing for those children in our community who need it most."

About Shopko

Founded in 1962 and headquartered in Green Bay, Wisconsin, Shopko Stores Operating Co., LLC is a $3 billion retailer that operates almost 350 stores in 22 states throughout the Midwest, Mountain, North Central and Pacific Northwest regions. Retail formats include 134 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; and 118 Shopko Hometown locations, a smaller concept store developed to meet the needs of smaller communities.  Shopko is in the process of converting over 55 recently-acquired stores and pharmacies to the Shopko Hometown brand.  For more information, visit