SHOPLINE Merchants Can Now Access Gameball's Gamified Loyalty Platform

SHOPLINE brands can now use branded games, VIP tiers, referrals and AI-targeted rewards to turn first-time buyers into repeat customers

LOS ANGELES, Nov. 5, 2026 /PRNewswire/ -- Gameball, the AI growth and loyalty platform used by more than 3,000 brands in over 75 countries, today announced its integration with SHOPLINE. SHOPLINE merchants can now install Gameball from the SHOPLINE App Store and launch a loyalty program that runs on their existing store data.

For most online stores, the first order barely covers the cost of acquiring the customer. The profit comes from the second and third orders, but most first-time buyers never return. Gameball gives SHOPLINE merchants a way to close that gap.

Most loyalty programs stop at points and discounts. Gameball turns loyalty into something customers want to engage with. Merchants choose from a library of games and challenges styled to match their brand identity, so the experience feels like part of the store. Customers come back to play, unlock rewards and climb tiers, and they buy along the way.

With the integration, SHOPLINE merchants can:

• Reward every order automatically. Customers earn points on purchases made in the merchant's SHOPLINE store, with no manual coupon codes.
• Launch branded games and challenges. Merchants pick from Gameball's game library and style each one to match their brand.
• Build VIP tiers and referral programs. Top customers get better perks, and customers earn rewards for bringing in friends.
• Spend less on blanket discounts. Gameball's AI decides which customers to reward and when, so incentives go to the customers most likely to buy again.

"Most loyalty programs ask customers to collect points and wait. We built Gameball to give customers a reason to come back between purchases, not only when there's a sale. SHOPLINE merchants are building serious brands, and now they can offer an experience that feels like part of the brand, with games, tiers and rewards that keep customers returning," said Ahmed Khairy, CEO and Co-founder of Gameball.

"The apps we bring into the SHOPLINE App Store have to earn their place with results merchants can measure," said Christopher Yang, Co-President of SHOPLINE. "Gameball arrives with a track record across more than 3,000 brands. Our merchants get a retention program that has already been proven at scale, without having to build one from scratch." Gameball works best for brands with frequent purchases and plenty of competition, where retention decides who wins. On SHOPLINE, that includes merchants in fashion, beauty, grocery, food and beverage, and everyday retail.

The Gameball app is available now on the SHOPLINE App Store. Merchants can install it at https://apps.shopline.com/detail/gameballl or learn more at https://www.gameball.co.

About Gameball

Gameball is an AI growth and loyalty platform that helps brands turn one-time buyers into repeat customers. More than 3,000 brands in over 75 countries use Gameball to run gamified loyalty programs, VIP tiers, referrals and rewards, reaching over 500 million consumers worldwide. Gameball serves e-commerce, retail, grocery, food and beverage, hospitality, fitness and fintech brands. Learn more at https://www.gameball.co.

About SHOPLINE

Founded in 2013, SHOPLINE is a leading global Software-as-a-Service (SaaS) provider and omnichannel commerce enabler. The platform empowers over 700,000 merchants worldwide to build, market, and scale their businesses through a comprehensive suite of unified commerce solutions, including e-commerce website creation, social commerce, live shopping, and point-of-sale systems. Headquartered in Singapore, SHOPLINE operates globally with a thriving partner ecosystem designed to level up retail operations for brands of all sizes. Learn more at www.shopline.com. Follow us on LinkedIn.

Media Contact

Dana Nasr
Content Marketing Strategist, Gameball
426386@email4pr.com 

David Wamsley
Rosebud Communications
415.259.9104
426386@email4pr.com 

SOURCE Gameball