Shopper Marketing Veteran Joins Centra360, a Brand Activation Agency

Howard Davidson, previously SVP/Retail Platforms at Acosta's Shopper Solutions division, has joined the agency as its first Chief Marketing Officer.

Jul 15, 2015, 10:00 ET from Centra360

WESTBURY, N.Y., July 15, 2015 /PRNewswire/ -- Looking to enhance its capabilities in brand and shopper activation, Centra360 ( today announced that Howard Davidson has joined the agency in the role of Chief Marketing Officer.

"Howard brings an unprecedented level of experience in brand, shopper, retail and promotional programming," stated Centra360 agency COO Bob Bell. "He has an exceptional track record of delivering innovation and big thinking to client needs across virtually every category and channel", said Bell, adding, "I'm incredibly excited about being able to partner with him to take the agency and our great team to the next level."

Davidson has performed in a number of senior leadership positions, prior to Acosta serving as both General Manager and Creative Director for The MARS Agency's New York office. Previously he was EVP and one of the founding members of the J. Brown Agency, a Grey Advertising subsidiary and seminal shopper marketing agency. Most recently Howard led the team responsible for driving Acosta's award-winning Believe in Heroes program for the Wounded Warrior Project, as well as leading retail activation efforts for the Frozen Food Roundtable, a consortium of the top 8 largest frozen food manufacturers.

With Howard Davidson, the 19-year-old marketing services firm is demonstrating its enhanced commitment to omni-platform, business-building programming across all engagement touch points. Offered new CMO Davidson, "By building on insights and leveraging the marketplace's ever-evolving tools, we will be positioned to help our clients most efficiently reach and engage consumers to drive purchase."

About Centra360
Centra360 is a specialist in developing surround-sound marketing solutions for Brand Activation in the digital and physical world. Founded in 1996, Centra360 has developed relationships with leading marketers across a wide range of industries including CPG, wine and spirits, automotive, airline and media entertainment. Our flexible, customizable model enables us to fill critical in-house and external resource gaps in the ideation and implementation of offline and online promotions, social media campaigns, events and in-store marketing campaigns.

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Contact: Howard Davidson
P: 516-997-3147 X23

SOURCE Centra360