CHICAGO, June 9, 2014 /PRNewswire/ -- In an increasingly complex and competitive retail environment, retailers and mall owners need innovative solutions to better understand their performance in context. ShopperTrak, the leading global provider of consumer behavior insights and location-based analytics, today announced its plans to release a new, customizable benchmarking product to meet market demand. Market Intelligence, part of ShopperTrak's sophisticated Performance Analytics suite, allows retail industry customers to view their performance against a host of benchmarks.
"In the spirit of innovation, we have retooled our market benchmarking to give our clients a highly customizable and flexible Market Intelligence offering," said Chetan Ghai, ShopperTrak Chief Product Officer. "With products such as this one, ShopperTrak is committed to making continual enhancements to our location-based analytics based on advancements in technologies and feedback from our customers."
With Market Intelligence, customers will be able to create customized markets by grouping zip codes that align with their trade areas. Unlike any other product available, Market Intelligence will be available on a next-day basis. Available categories will include total retail, apparel and accessories, and electronics.
Added Ghai, "In consultation with our customers we discovered there is significant value in understanding shopping visits at a customizable zip code level versus a mall level. As a result of the ongoing collaboration with our customers, we will no longer offer shopper visit information at the mall level."
For more information about the ShopperTrak Performance Analytics suite, please visit http://www.shoppertrak.com/solutions/performance-analytics/.
ShopperTrak is the leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. Retailers rely on ShopperTrak for the most comprehensive and integrated solution for accurate retail store traffic counting, interior analytics and industry benchmarking to better understand in-store shopper behavior. More than 1,000 of the world's leading retail brands have ShopperTrak services deployed in over 70,000 locations across 90 countries and territories. The Chicago-based company has more than 200 employees, with offices in San Francisco; High Wycombe, England; Dubai, United Arab Emirates; Shenzhen, China; and Helsinki, Finland. Find out more at http://www.shoppertrak.com.