CHICAGO, April 23, 2019 /PRNewswire/ -- ShopRunner, the free two-day shipping and seamless checkout e-commerce network connecting over one hundred retailers with millions of consumers, announced today the addition of Kenneth Cole Productions, Inc. to its expanding roster of retailers. The New York City-based retail company includes four modern lifestyle brands: Kenneth Cole New York, Reaction Kenneth Cole, Unlisted, A Kenneth Cole Production and Gentle Souls by Kenneth Cole.
"Our strategic collaboration with Kenneth Cole furthers our mission of connecting the best shoppers with a diverse selection of the most sought-after brands," said Sam Yagan, CEO of ShopRunner. "We are excited to equip Kenneth Cole with the transformative data insights and premier network tools needed to strengthen their digital presence, so they can attract and retain new customers who expect top-notch online shopping experiences."
Kenneth Cole's reengagement with ShopRunner reflects the modern lifestyle brands' plans to prioritize e-commerce experience and growth this year. ShopRunner enables Kenneth Cole to offer its customers a best-in-class experience and compelling benefits like free two-day shipping and free returns, while also reaching new, attractive customer segments.
"The customer today expects an elevated experience with compelling product choices and services delivered faster and more personal," said TJ Papp, Vice President of Consumer Direct at Kenneth Cole Productions, Inc. "We are excited to partner with ShopRunner to give our customer a compelling benefit that serves value on their terms and inspires a deeper connection."
In 2018, ShopRunner members spent over $2 billion in the network as the company continued to expand its network and release new products for both retailers and consumers. Strategic initiatives for 2018 and Q1 2019 included the launch of mobile app District, the acquisitions of Spring and Precognitive, and a $40M fundraise.
As the premier e-commerce network, ShopRunner offers its members free two-day shipping, free returns, and seamless checkout. Spending billions of dollars in the ShopRunner network annually, ShopRunner's millions of members prove every day that retailers can attract the highest value customers by offering free, fast, and convenient login, shipping, and checkout options. ShopRunner's network partners include Neiman Marcus Group, Hudson's Bay Company, Kate Spade & Company, & Cole Haan, and over one hundred others.
About Kenneth Cole Productions, Inc.
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, and versatile footwear, clothing, and accessories for inspirational urban lifestyles under the labels Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, as well as footwear under the label Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children's footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website.
Over 35 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people's wardrobes, as well as communities in need. He did what others didn't and said what others wouldn't. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Public Health and Civil Liberties.
Sydney Dodson, Tierney