ShopSavvy Introduces New Vice President of Product

Former Klout executive brings extensive experience in product management to ShopSavvy as it works to further improve the shopping experience

Dec 17, 2012, 06:00 ET from ShopSavvy

SAN FRANCISCO, Dec. 17, 2012  /PRNewswire/ -- ShopSavvy, the leading mobile shopping assistant, today announced the addition of Chris Makarsky as vice president of product. In this role he will be responsible for further improving the shopping experience for ShopSavvy's millions of users and fostering new levels of interaction among shoppers, retailers and brands.

Makarsky joins ShopSavvy from Klout, the social media analytics site, where he was head of product. He has extensive experience managing products in fast-paced, technical environments, including Zynga, where he was lead product manager, and Yahoo!, where he was a product manager.

"Chris Makarsky brings to ShopSavvy an intense focus on product, and a gift for articulating a vision and making it a reality," said ShopSavvy CEO John Boyd. "His expertise in implementing simple, elegant and creative solutions will serve us well as we introduce new shopping experiences for our retail partners."

Makarsky said, "I am eager to help ShopSavvy toward new levels of engagement for shoppers and advertisers alike. It's a great product, and we can make it even better. The real power of ShopSavvy lies in its millions of active users, and we hope to engage them in new kinds of conversations – with one another, with retailers and with brands."

Boyd said, "Our goal continues to be to restore a sense of wonder and fun to shopping while providing a powerful service to our customers. We're confident Chris will help us get where we want to go."

About ShopSavvy

ShopSavvy is the world's largest mobile shopping community, with more than 40 million downloads and millions of active users.  ShopSavvy empowers smartphone users to quickly and seamlessly locate, research and buy products at the point of sale.  When users scan a barcode or input a product name, they discover where the item is sold locally and online, where it's in stock and at what price.  ShopSavvy aggregates product data, deals, ratings and reviews from retailers, partners and its own users to provide the most comprehensive source of information and advice for mobile shoppers anywhere. For advertisers, ShopSavvy delivers hyper-relevant deals, promotions, warranty offers, and other UPC/GPS-targeted content to consumers. For more information, visit


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SOURCE ShopSavvy