Shot Spirits Corporation Discusses Aggressive Growth Strategy Within the $580 Billion Hospitality Industry During Nationwide Teleconference

Mar 17, 2010, 08:31 ET from Shot Spirits Corporation

LEESBURG, Va., March 17 /PRNewswire-FirstCall/ -- Shot Spirits Corporation (Pink Sheets: SSPT) is pleased to announce that the Company plans an aggressive growth strategy for both of its subsidiaries, GuestMetrics, Inc. and Shot Spirits International, within the $580 billion hospitality industry. During the Company's nationwide teleconference yesterday, Brian Barrett, CEO, and Tammy Posten, Secretary and Treasurer of Shot Spirits Corporation, were able to update the financial community about developments within the Company including marketing campaigns, competitive advantage, sales opportunities and strategic partnerships for its subsidiaries.

Mr. Barrett explained how GuestMetrics provides restaurant, bar and hotel operators with GuestSnapshot, an enterprise reporting tool that measures and evaluates KeyMetrics reporting, server performance, labor, fraud and promotional effectiveness. It was explained by Mr. Barrett that GuestMetrics has no identifiable competition in data collection within the collective segments of the hospitality industry, and is able to sell the information back to suppliers. This competitive advantage has enabled the Company to break into 8 metropolitan markets that include New York City, Washington DC, Atlanta, Miami, Chicago, Phoenix, Los Angeles and the State of Texas where they collect data from over 2800 restaurants and hotels.

Mr. Barrett also mentioned during the Nationwide teleconference that GuestMetrics has continued its relationships with Bacardi, Morgan Stanley,  American Express,  Pernod Ricard, Republic National Distributing, Chili's and T.G.I. Fridays franchisees, amongst others. These companies utilize GuestMetrics data to analyze sales trends and consumer behavior within the hospitality industry. Mr. Barrett stated that GuestMetrics is developing a wide range marketing campaign targeting both users of the Company's data, as well as, continuing to add venues where GuestMetrics can collect data and add to its database.

Tammy Posten, President of Shot Spirits International, explained that the company has been working on introducing the ShotPak® brand to leading distributors worldwide. The ShotPak® brand is currently being distributed in 12 states including Alabama, Arizona, California, Florida, Georgia, Indiana, Kentucky, Nevada, Ohio, Oklahoma, Tennessee and Texas. Globally, the ShotPak® product line is making great strides, currently offering distribution in over 19 countries. Ms. Posten also mentioned that the ShotPak® is currently testing with one of the largest distributors in the United States. Once successful, this distributor will take the ShotPak® brand into 22 additional states.  

Ms. Posten discussed Shot Spirits International's relationship with Beverage Pouch Group (BPG) in which the Company controls 15% of ownership and receives in royalties on every case sold.  Ms. Posten explained that Shot Spirits International has been engaged in discussions with sports stadiums and other outside venues interested in replacing glass and paper cups, which would in turn save them 35% in waste.

"We are looking to grow our revenue significantly in the near future through the expansion of our venues in which we collect data as well as increasing our suppliers who purchase our data," stated Brian Barrett, President of Shot Spirits Corporation." We are excited about the progress that Shot Spirits Corporation has made in 2009, and we look forward to increasing our asset base with acquisitions in 2010."

To listen to a replay of Shot Spirits Corporations nationwide teleconference, please visit the Company's website:

For more information on the ShotPak® brand, please visit:

About Shot Spirits Corporation:

Shot Spirits Corporation through its two wholly owned subsidiaries, Shot Spirits International and GuestMetrics, Inc., is focused on delivering products and services to the multi-billion dollar hospitality industry. Shot Spirits, through their partnership with Beverage Pouch Group, is an innovator in the beverage industry with the flavors of the ShotPak(R) brand. ShotPak(R) Cocktails and STR8UP Spirits brands are packed in their patented "Green no Landfill" StandUp pouch with easy-tear open feature. Shot Spirits is focused on distribution in supermarkets, liquor stores, as well as bars, restaurants, and sporting venues across the globe. GuestMetrics is a data services company specializing in the collection and cleansing of data from restaurants, bars and hotels. From top-line reporting on the state of the industry to specific brand information, suppliers can access consumer spending information not only on their specific brands, but their competitors as well.

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.

SOURCE Shot Spirits Corporation