Shot Spirits Corporation's Subsidiary Tracks Drink Trends for the Restaurant, Nightclub and Bar Industry

New Client Added to Data Service

Jun 01, 2010, 11:56 ET from Shot Spirits Corporation

LEESBURG, Va., June 1 /PRNewswire-FirstCall/ -- Shot Spirits Corporation (Pink Sheets: SSPT) is pleased to announce that the Company's subsidiary, GuestMetrics, Inc. has added Consumer Edge Research LLC as a client utilizing BarMetrics, an online data service which tracks drink trends for the restaurant, nightclub and bar industry.  Consumer Edge Research is a preeminent independent equity research and consulting boutique focused on the global consumer sector, including consumer staples as well as consumer discretionary.  They will receive access to BarMetrics, an online tool that provides insight into how consumers are spending their money while dining out or visiting bars and nightclubs.  Other users of the GuestMetrics data services include clients such as Bacardi, Pernod-Ricard, Republic National Distributing, Anheuser-Busch and American Express to name a few.

GuestMetrics utilizes proprietary software to collect data daily from restaurants, hotels and bars.  Data is cleansed and provided to manufacturer/suppliers, distributors, and the financial services industry to allow them to analyze consumer spend.  Data is currently collected from locations such as Ruth's Chris, Chili's, T.G.I. Friday's,  Hooters, Buffalo Wild Wings, Texas de Brazil, Famous Dave's, Westin, Doubletree, Hilton, Hyatt, to name a few, as well as thousands of independent and regional chains.  For a client listing, please visit

"The demand for information in the marketplace is on the rise.  Supplier and manufacturers now more than ever need to understand the competitive landscape and how their brands are being consumed.  Within our data, we are seeing a positive upswing in dining out traffic, but consumers are looking for promotions and innovative products.  We are pleased to provide the industry with the only tool in the market to track actual sales and consumer spend," stated Brian Barrett, President and CEO of GuestMetrics, Inc.  

About GuestMetrics:

GuestMetrics, Inc is the leading provider of consumer purchase information in the restaurant, hotel and bar/nightclub (on-premise) marketplace.  For the first time in the on-premise space, manufacturers, distributors, and financial services companies are provided with a reporting platform to understand consumer purchasing decisions.  GuestMetrics collects data daily and provides operators with access to a complete suite of reporting solutions helping them improve business operations.  With GuestMetrics, leading retailers and manufacturers are able to discover breakthrough consumer insights driving smarter decisions and actions to achieve dramatic revenue growth.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise

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SOURCE Shot Spirits Corporation