Shotfarm Provides Product Information Portal for New Google Manufacturer Center

New partnership offers manufacturers an easy and efficient way to exchange product content with Google Manufacturer Center

Jul 23, 2015, 14:30 ET from Shotfarm

CHICAGO, July 23, 2015 /PRNewswire/ -- Shotfarm, the cloud-based end-to-end solution for the management and exchange of product information, has been named a Product Information Portal Partner for the Google Manufacturer Center, Google's new platform to collect high-quality product content directly from manufacturers. Shotfarm provides an easy way for manufacturers to manage and deliver their product information to the Google Manufacturer Center.

The Shotfarm platform allows manufacturers to upload product information and assets in their own format and, through the use of Shotfarm's recently released "Switch" technology, automatically convert and deliver their product information in near real time.

A Switch allows retailers, distributors, PIM providers, ecommerce platforms, and shopping engines such as Google Shopping to configure and publish their data, file and delivery preferences. Once published, Switches will become available to manufacturers in Shotfarm's Switch Marketplace scheduled to launch in early August with over 7,000 partner Switches.

The Google Manufacturer Center is part of Google's initiative to grow consumer engagement with Google Shopping through improved product content. Manufacturers can increase engagement with their products by adding additional details to their Google product feed manually through the Google Manufacturer Center or automatically by using the Google Shopping Switch on Shotfarm beginning in early August.

"By using Shotfarm, manufacturers are able to recover about 90 percent of their content distribution time and reinvest it in maintaining a single, accurate, high-quality product dataset," said Mike Lapchick, CEO of Shotfarm. "Given the impact of product data on customer experience, branding, sales, returns, supply chain, and time to market, one can quickly begin to see how this is a far better appropriation of resources."

Google Shopping allows shoppers to quickly and easily find product listings, with more than 1.7 billion products in 23 countries. Google's product listings help sellers attract more potential buyers through its search integration and allows for better control of product information thereby enabling sellers to maintain the accuracy and freshness of product information and easing customers' search process.

"Shotfarm provides an easy and scalable way for manufacturers to push Google Shopping's required, recommended and optional attributes directly to Google and, through Shotfarm's dashboard, receive analytics on the data they're sending," added Lapchick. "This isn't just an 'easy button' for manufacturers – it's an opportunity to measure and influence how shoppers engage with their products on Google Shopping."

Shotfarm automatically reformats, converts, and updates manufacturer product content for use by trading partners. For more information, visit

About Shotfarm

Shotfarm's Product Content Network is the first end-to-end solution for the Management and Exchange of Product Information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One System, any format, thousands of Retailers and Manufacturers. Shotfarm just makes sense.

About Google Manufacturer Center

With Manufacturer Center, you provide the images, descriptions, and details to improve how your products appear to the world. That information helps create more effective listings on Google Shopping and other Google services. If anything changes, you can provide new product data at any time.

Receive regular reports to understand how your products are performing across Google. You'll know where to make the right changes to images, descriptions, and product details so you attract more traffic.

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SOURCE Shotfarm