Show All Your Sides: Sets Launches Interchangeable Sunglasses Collection

SANTA MONICA, Calif., Aug. 13, 2014 /PRNewswire/ -- Today, Sets (www.setslife.com) launches new premium sunglasses brand featuring interchangeable sides through its Indiegogo campaign. The classic wayfarer style sunglasses offer polarized lenses and feature a quick release, stainless steel hinge that allow you to change side colors on the go. 

Logo - http://photos.prnewswire.com/prnh/20140812/135693
Photo - http://photos.prnewswire.com/prnh/20140812/135699

With just one pair of Sets, you can create an entire collection of different looks to match any side of life.

"I couldn't decide between buying two pairs of sunglasses and with the realization that the only difference was the side colors, I saw an opportunity to introduce innovation into a relatively stale market," says one of Sets creators, Jeff Buettin. "We designed Sets to give you the freedom to change looks quickly and easily without sacrificing style. Sets looks and feels like a standard pair of shades, but they offer so much more."

Sets' first premium collection offers 12 frames to choose from and 12 different interchangeable side colors to create more than a hundred looks. With polarized lenses and a lifetime guarantee on the frames and hinges, Sets are the perfect accessory for any season.

Sets is aiming to raise $15,000 through Indiegogo presales, to generate funding for its first full production run. The first collection will be offered at a deep discount, making premium sunglasses with polarized lenses more affordable than ever, starting at $40 dollars (US shipping included).

You can purchase Sets and learn more about the Sets campaign here: http://igg.me/at/sets

Please follow Sets on Facebook https://www.facebook.com/setslife, Twitter @SetsLife and Instagram @SetsLife.

About Sets
Sets (www.setslife.com) is a lifestyle brand that offers classic style, premium sunglasses with interchangeable sides.  Our quick release, stainless steel hinge allows you to change color combinations on the go and create the perfect look for all sides of your life.  With just one pair of Sets you can create an entire collection of looks for a fraction of the price. 

Notes to the Media:

• Exclusive to Indiegogo every pair of Sets will be accompanied by an additional pair of sides in the color of your choice
• Early bird pricing starts at $40
• Free shipping in the US (for the rest of the world, add $10)
• Crowdfunding enables people with a great business idea to ask the general public for the funding they need to set up or expand. The business establishes a target for the money it wants to raise on an all-or-nothing basis and explains how it will use the cash. People can then make pledges for small amounts of money in return for a reward if the target is reached.
• Project home page: http://igg.me/at/sets

Media Contact:
Ronjini Joshua
PR for Sets
Email
(562) 735-0071

SOURCE Sets