Showhomes Announces Major Sponsorship of the Real Estate Staging Association (RESA)

Leading staging franchise strengthens commitment to elevating the home staging industry through strategic partnership with RESA.

CORAL GABLES, Fla., June 18, 2025 /PRNewswire/ -- Showhomes (www.showhomes.com), the nation's premier home staging and design franchise, is proud to announce its new role as a Major National Sponsor of the Real Estate Staging Association (RESA), the trade organization dedicated to advancing professionalism and excellence in real estate staging.

This sponsorship reflects Showhomes' long-standing commitment to industry leadership, innovation, and the continued development of staging professionals across the country.

"RESA plays a vital role in advocating for the value of home staging and elevating industry standards," said Marisa Salas, Chairwoman at Showhomes. "As a national leader in staging, it's important for us to give back and invest in the continued success and recognition of the staging profession. We're proud to support RESA's mission."

Partnership Highlights include:

• Education & Networking: Sponsorship will support RESA's national events, certification programs, and educational initiatives.
  Franchisee Engagement: Showhomes franchise owners and designers will have greater access to RESA resources, industry best practices, and thought leadership.
• Industry Advocacy: Showhomes will work closely with RESA to help promote public and real estate industry awareness of the power of staging.

"Showhomes has been a respected presence in the staging world for decades," said Shell Bodnax, CEO at RESA. "Their support allows us to expand our impact and continue empowering stagers at every level. We are thrilled to welcome them as a major sponsor."

This sponsorship marks a significant milestone in Showhomes' ongoing mission to set the standard for home staging nationwide, and to support the growth and success of stagers industry-wide.

About RESA

The Real Estate Staging Association (RESA) is the trade association for professional real estate stagers. RESA provides stagers with education, advocacy, networking opportunities, and professional development to elevate standards and grow the impact of staging across the real estate industry.

Learn more at www.realestatestagingassociation.com

About Showhomes

With 22 locations in 13 states, Showhomes has partnered with top listing agents nationwide to improve, showcase, and help sell over 18,000 homes valued at $14 billion. Our services include home staging, home updating and property preparation services, interior design, and home manager staging – all designed to transform properties into market-ready listings that stand out.

Each Showhomes Studio Principal is a passionate tastemaker as well as a local market expert equipped with proven Showhomes knowhow focused on helping homeowners maximize their home sale proceeds. They are invested in their communities and understand the unique preferences of buyers in their markets. Showhomes is the nation's most valued brand in home staging – a reputation further reinforced by national media recognition, including features on The Today Show, HGTV, and the Travel Channel, as well as being awarded "Best Overall Home Staging Company" by Bob Vila.

Find your local Showhomes studio today at www.showhomes.com
Interested in owning a Showhomes studio? Visit www.showhomesfranchise.com

For press inquiries please contact:

Ms. Johana Cordones
Corporate Communications Lead [email protected]

SOURCE Showhomes Franchise Company, LLC