ShowStoppers® Partners With Dubai World Trade Centre For Innovative New GITEX Technology Week Press Reception

DUBAI, United Arab Emirates and AUSTIN, Texas, Sept. 10, 2013 /PRNewswire/ -- ShowStoppers® is partnering with the Dubai World Trade Centre (DWTC) to produce an exclusive new press reception ahead of GITEX Technology Week, the information and communications technologies tradeshow that is the business gateway to the Middle East, North Africa and South Asia.

Now firmly established as MEASA's top ICT event - and one of the most influential in the world - GITEX Technology Week attracted 139,000 ICT professionals from 144 countries last year. 80 percent of world's leading ICT brands were present.

Running under the theme "Lets Create, Disrupt and Re-imagine Together," the 33rd edition of GITEX Technology Week 2013 runs from 20-24 Oct. 2013 at DWTC.

ShowStoppers @ GITEX 2013, the official pre-event press reception at GITEX Technology Week, is scheduled for 19 October and will provide key journalists with exhibitor product introductions, sneak previews and demonstrations. The invite-only event takes place at the Trade Centre Club on the 33^rd floor of the DWTC's Sheikh Rashid Tower.

"GITEX Technology Week continues to thrive as one of the world's top events of its kind because it always goes the extra mile to innovate, deliver a return on investment for exhibitors and progressively shape the future of ICT in the region," said Trixee Loh, senior vice president at Dubai World Trade Centre, which organizes GITEX Technology Week.

"We are delighted to team up with ShowStoppers to provide top exhibitors with an extremely dynamic platform to amplify their GITEX messaging ahead of the event. We already have a strong track record of securing awareness-raising, lead-generating publicity, so we are confident that this partnership will help us reach new levels of achievement in this area," said Loh.

"We are excited to launch this new press reception," said Dave Leon, partner, ShowStoppers. 'We are building ShowStoppers @ GITEX to include the product demos and personal conversations that drive media coverage. This is the platform that is a trademark of ShowStoppers events; it helps journalists discover news and new products from industry leaders and innovators -- quickly and easily. It will help open new markets."

Emma Millar, regional marketing manager of IT distributor Logicom, said: "Logicom has increasingly ambitious plans in the region, so GITEX Technology week is always an essential and extremely impactful way of setting forth our latest products, innovations and thought-leadership. This year, we are intent on having our strongest voice yet at the event, so we are hugely encouraged by DWTC's willingness to expand its already robust networking and out-reach capabilities to include innovative events such as ShowStoppers."

About GITEX
www.gitex.com
Organized by Dubai World Trade Centre (DWTC), GITEX Technology Week 2013 is running under the theme "Let's Create, Disrupt and Re-imagine Together". The trade show draws more than 3,500 exhibiting companies to Dubai from 54 countries, and over 139,000 industry visitors from more than 144 countries. The 2013 edition runs 20-24 October 2013 and also incorporates three conferences – Big Data, Cloud Confex and Digital Strategies Forum – plus workshops, industry awards, the "GITEX Hot Stuff Awards," a Student Lab competition, networking events and tools, Cloud Awards and more. Exhibits focus on 12 business sectors – software, hardware, network and security, cloud, consumer tech, digital marketing, mobile apps & content, card tech, government, telecommunications, small/medium business, and business solutions.

About ShowStoppers®
Now in its 20th year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to help generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES, CTIA and Mobile World Congress, among others; the official press events at IFA, NAB and Sandbox Summit; and partners with the CEA LineShow.

Contact for GITEX
Amelia Naidoo
Manager – PR and Media Relations
+971 55 747 9086

Contact for ShowStoppers
Steve Leon
Partner
+1 512-288-0950

SOURCE ShowStoppers