ShowStoppers Schedules Official Press Event at IFA 2011

BERLIN and AUSTIN, Texas, April 14, 2011 /PRNewswire/ -- ShowStoppers® is again scheduled to preview the future of business and consumer digital technologies for work, home and play at IFA, the global tradeshow for consumer electronics and home appliances in Berlin, Germany.

(Logo: http://photos.prnewswire.com/prnh/20100427/NY93455LOGO-a)

ShowStoppers @ IFA 2011 – the official press event of IFA -- is scheduled for 1 Sept. 2011.  The invitation-only event organizes company launches, product introductions, sneak previews and demonstrations for journalists and industry analysts attending IFA, www.ifa-berlin.com.

This is the fourth annual event that ShowStoppers will produce in Berlin at IFA, continuing press activities that began with IFA 2008.  Last year's event, ShowStoppers @ IFA 2010, doubled in size, generating a deluge of coverage produced by nearly 600 invited journalists.

"The growth and success of ShowStoppers over these four years reflects the double-digit, record-shattering achievements of IFA," said Steve Leon, partner, ShowStoppers.  "IFA is a remarkable platform that inspires people and moves global markets.  The number of exhibitors at IFA 2010 was up 22 percent from 2009.  Display space increased 11 percent.  The number of international buyers and retailers grew 21 percent -- and 125,000 retailers, distributors and trade visitors executing euro 3.5 billion in sales orders."

"The concept of ShowStoppers complements the IFA press events perfectly," said IFA Director Jens Heithecker.  "On the eve of IFA, ShowStoppers is an exclusive event that offers the opportunity to present exhibitor highlights to invited international press.  Showstoppers is the perfect opportunity to introduce global premieres, as was shown at IFA last year."

About IFA

IFA combines innovation and the technology of tomorrow with business sales and entertainment.  According to the published annual audit, 1,423 companies from 75 countries launched new consumer electronics and home appliance products at IFA 2010.  Overall attendance increased to 235,000, including 119,000 trade visitors.  Samsung introduced the Galaxy Tab at IFA 2010, and the closing international keynote was delivered by Eric Schmidt, chief executive officer of Google Inc.

IFA is organized by Messe Berlin and owned by Gesellschaft fur Unterhaltungs und Kommunikationselektronik (gfu). Messe Berlin, http://www.messe-berlin.com, produces regional, national and international trade shows, exhibitions and conventions.  Gfu, http://www.gfu.de, is the Association for Consumer and Communications Electronics.

About ShowStoppers

Now in its 18th year, ShowStoppers is the global leader in producing press-only events in the U.S. and Europe.  Each event organizes product introductions, sneak previews and demonstrations for hundreds of selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives.  Industry leaders, innovators and startups exhibit to help generate news coverage and product reviews, make new connections, promote brand, and open new markets.

To exhibit at ShowStoppers events, contact Dave Leon, director of sales, +1-845-638-3527.

Press contacts:

IFA

Nicole Jahn
Press Officer
+49 30 3038-2217
[email protected]

ShowStoppers

Steve Leon
Partner, ShowStoppers
www.showstoppers.com
+1-512-288-0950
[email protected]

SOURCE ShowStoppers