Shuffle Master is Granted Interactive Gaming License in Nevada

LAS VEGAS, July 30, 2012 /PRNewswire/ -- Shuffle Master, Inc. (NASDAQ Global Select Market:  SHFL) ("Shuffle Master" or the "Company") has received a license by the Nevada Gaming Commission for interactive gaming.

(Logo: http://photos.prnewswire.com/prnh/20120304/AQ64113)

This license will allow Shuffle Master to be a business-to-business partner with land-based casino operators in order to provide online poker games in addition to play-for-fun versions of its world-renowned proprietary table games, such as Three Card Poker, Ultimate Texas Hold'em, and Fortune Pai Gow Poker.

"We are elated to have been granted one of the initial unrestricted interactive licenses in the United States," said Gavin Isaacs, Shuffle Master's Chief Executive Officer. "This license reinforces Shuffle Master's commitment to the online space and helps pave the way towards our goal of becoming a leading supplier of online and mobile casino gaming products.  We believe the potential for online gaming is tremendous and we are very excited to have this opportunity to capitalize on the innovation, proprietary brands and experience we are known for in brick-and-mortar casinos and leverage them to service our customers' interactive needs."

Shuffle Master is developing its own state-of-the-art online content platform to offer its industry-leading proprietary table games for real-money gambling in legalized online markets and free-to-play on web sites, mobile devices and social networks.

About Shuffle Master, Inc.
Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service.  The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include various e-Table game platforms; Electronic Gaming Machines, which include video slot machines; and newly introduced iGaming, which features online versions of Shuffle Master's table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index.  Information about the Company and its products can be found on the Internet at www.shufflemaster.com, or on Facebook, Twitter and YouTube.

Forward Looking Statements
This release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: (a) the Company's ability to enter into partnerships with land-based casino operators to provide online poker games in a timely manner, or at all; (b) the Company's belief that players on free-to-play social gaming sites will convert into customers at live casinos; (c) the Company's intent to convert its proprietary table games into proprietary online games and to receive all regulatory approvals required to provide such games on its systems; (d) the Company's belief in growth opportunities for online gaming and its plans to pursue opportunities in the online space; and (e) the Company's intention to invest in its own content platform and to consider all options for providing a business-to-business poker product. The Company's beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: (a) the timing of the Company's entry into the online poker market; (b) the inability to predict the differences between the gaming habits of players on free-to-play social gaming sites and live casinos; (c) unanticipated technological, legal and regulatory issues that may arise with respect to the development of our proprietary online games; (d) the inability to predict the evolution, timing or potential of future online gaming opportunities and the relative risks and rewards of opportunities in the online space versus other opportunities; and (e) future possible changes in strategic direction to pursue initiatives that are more attractive than investing in our own content platform or pursuing the offer a business-to-business poker product. Additional information on risk factors that could potentially affect the Company's financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K, and are based on information available to the Company on the date hereof. The Company does not intend, and assumes no obligation, to update any forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release.

SOURCE Shuffle Master, Inc.