Shula's Steak Houses is First National Steak House Chain to Debut New iPad Wine List Connecting to Social Media

FORT LAUDERDALE, Fla., Aug. 18, 2011 /PRNewswire/ -- Shula's Steak Houses announced today it has deployed the first set of iPads featuring Hospitality Social's new interactive menu and wine list application – Hospitality Pads.

Hospitality Pads was launched at the 2011 National Restaurant Association show in Chicago this past May.  Shula's Steak House is the first national steak house chain to launch iPad wine lists which revolutionizes the wine experience while dining.  Shula's decided on the national roll-out of Hospitality Pads after successfully testing it in its Naples location.

"This latest innovation reflects Shula's commitment to providing the best possible dining experience to our guests," stated Dave Shula, president, Shula's Steakhouses, LLLP. "It offers an elegant, engaging and easy way for our customers to choose the right wine reflecting their unique tastes that also complements their meal."

Hospitality Social's application caters to both the novice and the wine enthusiast.  The user friendly application guides the customer through selecting a wine and also recommends the best wine pairings with each entrée.  Using a patent-pending technology, it enables Shula's guests to make more informed choices and select wines with confidence.

Hospitality Pads features tasting notes, pictures, and scores for wines on an iPad.  Guests can select wines based on food pairings, flavor preferences, regions, scoring and other criteria.  This is the first such application combining an interactive menu with wine list food pairings, social networking and a rewards network.   It enables restaurant patrons to get in-depth wine information right at the dining table when they are about to make a wine choice.

The Hospitality Social application also enables Shula's customers to track wines they order by emailing them the name of the wine they enjoyed during their meal at Shula's.

"Our goal is to offer restaurant customers a better way to choose wines and enhance their dining experience in ways that have not been possible before," said Jack Serfass, chief executive officer, Hospitality Social.   "This revolutionary application also provides an easy and a positive way for restaurants to connect to their guests through the social networking environment we live in today."

The application has been positively received by Shula's Naples customers and the restaurant has seen a commensurate increase in wine sales.  Due to its success, Shula's plans to rollout this cutting edge technology to its 347 Grills in Coral Gables, FL, and its Lake Mary, FL, locations in September.

About Shula's Steak Houses, LLLP

Shula's Steak Houses, LLLP owns the Shula family of restaurant brands.  The company first debuted its signature steak house concept in 1989 in Miami Lakes, Florida.  This white-table cloth, fine-dining concept was the pioneer for all the concepts to come. All Shula's restaurants serve the best beef money can buy, the SHULA CUT consisting of only center cuts of premium black angus beef.  Today Shula's Steak Houses, LLLP has 32 restaurants nationwide, ranging from casual to fine-dining.   Shula's 347 Grill is a chic, energetic restaurant offering menu variety at a lower price point.  Shula's 2, Steak & Sports, is a laid back, sports restaurant. Shula's Bar and Grill exclusively at airport locations, combines hamburgers, signature appetizers, cocktails and wines, in a comfortable yet energetic bar environment.  The newest concept, Shula Burger, is a quality fast-casual restaurant providing mouth watering burgers.  Contact: Kristen Simigran, [email protected], 786-537-7741.

About Hospitality Social

Hospitality Social is the first company to provide interactive applications on the iPad using cloud technology, proprietary patent-pending algorithms combined with social networking and a rewards network.  It enables hospitality venues to enhance their guests' experiences in ways never before possible.  Its first application is an interactive menu and wine list enabling restaurants and other venues to improve service, delight guests, increase sales and connect to customers through the exploding social network environment.  By 2020, the number of interactive menus will outnumber paper, and the race has begun. Interactive menus, combined with social media, unlock the door to new and increased revenue.  Hospitality Social has that key and a winning strategy to ensure hospitality executives dominate in this new environment. To learn more about Hospitality Social please visit www.hospitalitysocial.com.  Contact:  Jack Serfass, [email protected], 239-682-7931.

SOURCE Hospitality Social