Shure SE115m Sound Isolating(TM) Headset Brings Crystal Clear Sound to Smartphones

LAS VEGAS and NILES, Ill., Jan. 7 /PRNewswire/ -- Today, at the International Consumer Electronics Show (CES), Shure Incorporated unveiled the SE115m Sound Isolating(TM) Headset. As CES attendees will attest, 2010 is shaping up to be another year of explosive growth in the smartphone market. In fact, according to analyst firm Frost & Sullivan, of the nearly 1.3 billion mobile phones expected to ship globally in 2010, more than 250 million of them will be smartphones.

"During the past year, we witnessed an unprecedented surge in the number of people carrying smartphones. What's even more interesting is how consumers are using those devices -- they expect to carry fully stocked digital music libraries and communicate seamlessly on a single handheld unit," said Scott Sullivan, Shure's Senior Director of Global Product Management. "At Shure, we've been working to create accessories that enable the 'always on, always entertained' lifestyle of today's consumers. The SE115m is an extension of our award-winning Sound Isolating Earphone line and the perfect complement to today's hottest smartphones."

Shure's SE115m builds on the success of Shure's popular SE115m+ Sound Isolating(TM) Headset with Remote + Mic, which was launched in 2009 specifically for Apple products. The new SE115m headset features a sound isolating design, precise audio reproduction, and integrated functionality with an inline microphone and one-button control. The one-button remote control of the SE115m is located on the right earpiece cable, enabling users to easily answer or end calls without having to remove their earphones. Additional features include:

• Dynamic MicroDriver II: Second generation Dynamic driver delivers detailed sound quality and resonant bass.
• Convenient One-Button Control and Inline Microphone: The one-button remote control enables users to take advantage of the primary functionality of their smartphone devices.
• Isolation from Background Noise: Interchangeable earphone sleeves passively block outside noise by forming a tight seal with the ear.
• Two-Year Limited Warranty: Offers rugged durability and guarantees long-lasting performance.

Pricing, Availability and Compatibility

Priced at $119.99 USD [retail], $150 [MSRP], Shure's SE115m will be available to consumers in mid 2010. The headset is compatible with popular music-enabled phones with a 3.5mm jack including next generation Blackberry and devices with Android Mobile operating system. It will be available at select retailers. For a list of compatibility requirements and to find authorized dealers, please visit www.shure.com.

For more information about any of Shure's current consumer offerings, please visit www.shure.com. For press quality images of the latest additions to Shure's consumer product line, please visit www.shure.com/PersonalAudio/PressRoom/PersonalAudioPressKit/index.htm. Please note that these images are password protected. Contact Shure's public relations team at [email protected] for the password to access these images.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure's diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

    Contacts:
    Mike Lohman                                Gretchen Bender
    Shure Incorporated                         Greenough Communications
    847.600.6417                               617-275-6526
    [email protected]                      [email protected]

SOURCE Shure Incorporated