Siano and Borqs Further Enhance Partnership

Siano and Borqs Collaborate to Produce ZTE's New OPhone

Aug 16, 2011, 10:02 ET from Siano Mobile Silicon

BEIJING, August 16, 2011 /PRNewswire/ --

Siano Mobile Silicon (Siano - http://www.siano-ms.com), a leading supplier of mobile digital TV receiver chips, today announced that together with Borqs, they assisted ZTE in the launch of an exciting new model of the OPhone. The phone uses Borqs' OPhone system supported by Siano's SMS2186 CMMB receiver. This partnership indicates that Siano and Borqs, the two leading OPhone CMMB solutions providers, will continue to strengthen joint efforts towards accelerating the development of China's smartphone market.

Further collaboration between Siano and Borqs is very beneficial for OPhone customers. Combining the two industry leaders' unique expertise to support world-class mobile manufacturers, will provide Chinese end-users with a top of the line product and a new mobile experience.

Wang Yong, ZTE's TD-SCDMA Terminal Division General Manager, said "2011 is ZTE's 'Year of the Smartphone'. Being an important partner between Siano and Borqs, I have full confidence in the market prospects for the joint product, OPhone U830."

"Siano has established a reputation for innovation and performance in CMMB and we are excited about this partnership with them," said Bob Li, Senior VP of Borqs. "The strategic relationship between Borqs and Siano will greatly accelerate the development of China's Smartphone market."

The OPhone model uses Borqs' Linux-based open source smartphone OMS 2.5 platform. Combined with Siano's CMMB receiver SMS2186, the ZTE OPhone aims at providing cost-efficient and high quality smartphone access to all China Mobile customers.

Wang Wei, Vice President and GM of Siano China said, "ZTE's OPhone customers will have access to a superior product as a result of the Siano and Borqs partnership. Both companies have strong technical advantages and a solid reputation in the market."

Launched in June 2011, the new ZTE OPhone U830 is now available with service from China Mobile throughout mainland China.

About Siano

Siano Mobile Silicon is one of the world's leading providers of cutting-edge digital TV receiver chips enabling mobile and home entertainment. Pioneers of the multi-standard approach, Siano's highly integrated silicon receiver chips enable high-performance, fast time-to-market digital TV solutions for handheld and consumer electronics device makers. Siano offers a wide range of DTV receiver chips for various markets across the globe and works closely with global tier-1 PC, mobile handset, and home entertainment manufacturers, including Samsung, LG, Motorola, ZTE, Huawei, Dell, Lenovo, Garmin and others. Siano provides world-class products and dedicated customer support with offices in the U.S., China (Beijing, Shanghai and Shenzhen), Taiwan, Korea and Brazil. For more information, visit http://www.siano-ms.com.

About Borqs

Borqs Inc., established in September 2007, is a high-tech enterprise dedicated to providing end-to-end software solutions for the entire industrial chain of mobile communications. The major engagement of Borqs is to develop and promote mobile operation platforms and its application software. Headquartered in Beijing, the company has offices and R&D centers in the China and India. The company is a commercialization partner of Google Android OHA (Open Handset Alliance) and the China TD-SCDMA Industry Alliance.

About ZTE

ZTE is a publicly-listed global provider of telecommunications equipment and network solutions with the most comprehensive product range covering virtually every sector of the wireline, wireless, service and terminals markets. The company delivers innovative, custom-made products and services to over 500 operators in more than 140 countries, helping them to meet the changing needs of their customers while achieving continued revenue growth. ZTE's 2010 revenue led the industry with a 21% increase to USD10.609 billion. ZTE commits 10 percent of its revenue to research and development and takes a leading role in a wide range of international bodies developing emerging telecoms standards. A company with sound corporate social responsibility (CSR) initiatives, ZTE is a member of the UN Global Compact. ZTE is China's only listed telecom manufacturer, publicly traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code: 000063.SZ). For more information, please visit http://www.zte.com.cn.


Siano
Matt Krieger
Ruder Finn Israel for Siano
Tel: +972-2-589-2003 / +972-544-676-950
Email: matthew@ruderfinn.co.il


SOURCE Siano Mobile Silicon