Having solved business challenges through design for top-tier business, consumer and government brands in North America, the Middle East, Europe and Asia for two decades, Peters brings a breadth of global experience to clients served through Siegel+Gale's eight offices worldwide.
In his new role, Peters will lead an inspired, global, creative community that develops surprisingly fresh design strategies, stories and experiences for growing brands.
"With Siegel+Gale continuing to expand, his internationalist perspective is simply crucial for our creative teams that are across all media," says Howard Belk, co-president and chief executive officer. "After five years of demonstrating passion, dedication, creative magic and respect for clients and staff -- it's clear that Justin is the right person to lead the firm into the next evolution of brand design."
Since joining Siegel+Gale in 2005, Peters has led creative development for clients in the New York, London and Dubai offices. He began his travels in 2008 when he left the New York office to champion creative branding solutions for clients in London. In 2009, Peters relocated to Dubai to deliver world-class creative strategies to a variety of clients in the Middle East. While there, he lectured at universities across the United Arab Emirates and was a recurring panelist on Dubai talk radio.
"It's been a privilege to work for Siegel+Gale in such a variety of regions," says Peters. "The experience has proven how eager organizations and governments around the world are to build brands that stand out from the local level to the global stage. I look forward to connecting with the creative teams across all of Siegel+Gale's offices to ensure we're equipped to help brands meet this challenge."
In his tenure at Siegel+Gale, Peters has built on a roster of clients that includes: the International Islamic Trade Finance Corporation, Dubai Media Event Management Corporation, Intelsat, GE, Ingersoll-Rand, Tata Consultancy Services, Chemtura, SunTrust Bank, Mexico's Tres Rios Luxury Hotels, Qatar Telecom and the groundbreaking King Abdullah University of Science and Technology in Saudi Arabia.
Prior to joining Siegel+Gale, Justin worked as creative director at Carbone Smolan Agency where, for nearly 15 years, he oversaw the conceptual development, design and implementation of identity programs, print communications, branded environments and interactive experiences for clients including Kodak, Sesame Workshop, Disney, Publicis, Deloitte, Morgan Stanley, Anguilla's Malliouhana Hotel, The Chicago Symphony Orchestra, and I.M. Pei's Miho Museum in Shiga, Japan. In 1999, Justin worked directly with President Clinton and the First Lady to develop and launch the Official Symbol for The White House Millennium Council.
Peters holds a bachelor of fine arts degree from The University of the Arts in Philadelphia, and has earned certificates from the Rhode Island School of Design and Parsons School of Design.
Siegel+Gale (siegelgale.com) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world's most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.
The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai and Shanghai and strategic partnerships around the world.
Siegel+Gale is part of the Omnicom Group Inc. (www.omnicom.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.
CooperKatz for Siegel+Gale