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Siegel+Gale Celebrates Innovators and Artists Who Embrace Simplicity

Global strategic branding firm launches "Simplifiers" video interview series to show how simplicity hones focus and fuels creativity

Siegel+Gale

News provided by

Siegel+Gale

Mar 18, 2015, 10:00 ET

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NEW YORK, March 18, 2015 /PRNewswire/ -- Leading global strategic branding firm, Siegel+Gale, today launched an online video interview series that showcases the pivotal role simplicity plays in the lives of innovators and artists. "Siegel+Gale Simplifiers" features interviews with a diverse cross-section of creative professionals and entrepreneurs, who believe in the fundamental power of simplicity in driving their craft or business.

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Simplifiers is a new series that explores how entrepreneurs, artists, and innovators embrace the power of simplicity.
Simplifiers is a new series that explores how entrepreneurs, artists, and innovators embrace the power of simplicity.
Simplifiers is a new series that explores how entrepreneurs, artists, and innovators embrace the power of simplicity.
Simplifiers is a new series that explores how entrepreneurs, artists, and innovators embrace the power of simplicity.

"We are celebrating simplifiers because over the past 46 years we've witnessed the ways simplicity inspires innovation and creativity in the world's leading brands," says Howard Belk, Co-CEO and Chief Creative Officer, Siegel+Gale. "We believe that an ethos of simplicity is fundamental to creating high impact experiences that transcend big business. With today's launch of 'Siegel+Gale Simplifiers,' we're shining the spotlight on individuals who embrace the power of simplicity as part of their process."

"Simplifiers" premieres on March 18th with the launch of five interviews:   

  • Antonio Ciongoli, Creative Director at Eidos Napoli
  • Meredith Waga-Perez, Founder and proprietor of floral design studio and fragrance company, Belle Fleur
  • Michael Kololyan and Michael Reinhardt, Co-Founders of the Locals Surf School
  • Chris Kelly, President and Co-Founder of conference center disrupter, Convene
  • Jefferson Hayman, fine art photographer

Each video provides insights into how these individuals use simplicity as a guiding principle to create powerful experiences for customers and patrons.

"We've created 'Siegel+Gale Simplifiers' to celebrate those who are as passionate about simplicity as we are at Siegel+Gale," says David Srere, Co-CEO and Chief Strategy Officer. "Shining the spotlight on this community of people demonstrates the transformative power of simplicity, not just in building brands, but in any endeavor where clear, credible, compelling stories and experiences matter."

Siegel+Gale will continue to produce this ongoing interview series through monthly features.

About Siegel+Gale 
Siegel+Gale (www.siegelgale.com) is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we're willing to fly just about anywhere. We're also not alone. As part of the DAS Group of Companies, we have strong partners all around the world.

About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Contact:
Molly Muldoon
Senior PR Manager, Siegel+Gale
[email protected]
1.212.453.0491 

Video - http://youtu.be/4xvDMQyWOmY
Photo - http://photos.prnewswire.com/prnh/20150317/182632
Logo - http://photos.prnewswire.com/prnh/20150317/182657LOGO   

SOURCE Siegel+Gale

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