Siegel+Gale Client Receives Coveted 2011 Rebrand 100® Top Honors

Repeat 'Best of' Award Caps 2010's Successful Award Season

Mar 10, 2011, 08:00 ET from Siegel+Gale

NEW YORK, March 10, 2011 /PRNewswire/ -- Global strategic branding firm Siegel+Gale is pleased to announce that its client, the United States Mint, has received the Rebrand 100® "Best of Award" for 2011 for work executed by the firm. The award is considered one of the highest worldwide distinctions in the branding industry. This is the second year in a row that work done by Siegel+Gale has captured an elite prize from the Rebrand jury.


Siegel+Gale implemented a new strategic branding platform to re-introduce the public to the United States Mint. The firm created a new logo, an elegant new website and developed a fresh brand idea for the bureau with the tagline, "Connecting America through Coins." The United States Mint produces and circulates legal coinage for the nation to conduct its trade and commerce.  The bureau also produces collector coins.

Siegel+Gale's work with The "Y" (formerly known as the YMCA) also received the 2011 Rebrand 100® Merit award for its development of the non-profit organization's revitalized brand platform.

In addition to the "Best of Awards" from Rebrand 100, Siegel+Gale clients received honors from other major branding competitions during the past year. The firm received two Transform Awards for its work with the Islamic Trade Finance Corporation (ITFC) for a corporate and non-profit rebrand, and one Web Marketing Association's WebAward honoring outstanding achievement in Web development on behalf of American Express.

"Branding programs can be very powerful tools for established organizations that are launching new 'go to' market strategies," said Howard Belk, co-CEO of Siegel+Gale. "We're extremely proud that Rebrand 100 has recognized the effectiveness of the Mint and 'Y' work."

"Our work marries in-depth strategic insight and unexpectedly fresh creative expression to push brands beyond the conventional," says Justin Peters, global executive creative director. "From government and healthcare, to technology and non-profits, we're bringing new life to the world's most respected and beloved brands."

Below is the complete listing of client awards from 2010:

American Express Brand Site (2 Awards) – Web Marketing Association's WebAward – Outstanding Website and W3 Awards – Gold award for Copy or Writing, Silver award for Visual Appeal, Silver award for Corporate Communications

TurnAround for Children (1 Award) – Rebrand 100 – Best of Award

Legal Aid Society (1 Award) – Rebrand 100 – Merit

Neustar (1 Award) – Rebrand 100 – Notable

RAVE (1 Award) – Rebrand 100 – Notable

Ronald Reagan Presidential Foundation and Library (1 Award) – Rebrand 100 – Notable

Saunders (1 Award) - Webby's – Official Honoree, Real Estate Category

Siegel+Gale (1 Award) – Advertising Age — Top US Branding Agencies All Disciplines — Rank No. 4

Education Credit Management Corporation (1 Award) – Web Marketing Association's WebAward – Financial Services Standard of Excellence for Outstanding Achievement in Web Development

ITFC (2 Awards) – Transform Awards – Best corporate rebrand for a spinoff/new company and one gold award for best rebrand from a not-for-profit organization

Phoenix House (1 Award) – Bronze Medal – Design Business Effectiveness Awards: Corporate Brand Identity Design and Implementation

About Siegel+Gale

Siegel+Gale ( is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, The Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies (


Maria Martinez

CooperKatz for Siegel+Gale


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