Siegel+Gale Creates New Brand Platform and Visual Identity for CooperVision

NEW YORK, May 12, 2011 /PRNewswire/ -- Global strategic branding firm, Siegel+Gale today announced that its client, CooperVision, a leading global contact lens manufacturer, has unveiled a vivid new brand identity. Siegel+Gale collaborated with the company's leadership to develop a brand platform and new visual identity that position the company for continued growth, and improve recognition of CooperVision around the world.

(Logo: http://photos.prnewswire.com/prnh/20100120/NY40758LOGO )

The new brand platform challenges industry conventions and captures CooperVision's true spirit. After extensive research, Siegel+Gale developed a new brand promise for CooperVision. The promise, "We bring a refreshing perspective that creates real advantages for customers and wearers," helps employees and customers understand the real point of difference the company is making. The statement references the unique approach and perspective CooperVision brings to the business of contact lenses and celebrates the optimism and enhanced lifestyle that contact lenses provide.

This refreshing perspective spawned a visual expression that clearly defines what makes the company unique and valuable. The new brand identity is based on a vibrant spectrum of colors that balances fluidity and technology. Visually represented through a beautiful array of watercolors, the new design offers an original and unexpected take on the concept of moisture. It provides contact lens wearers with a celebration of the beautiful, vivid world they can enjoy in CooperVision lenses and crafts a narrative to tell the CooperVision story.

"This surprisingly refreshing perspective breaks away from the conventional and creates a genuine connection between the eye care practitioner, the contact lens wearer and the CooperVision brand," said David Srere, co-president and CEO, chief strategy officer at Siegel+Gale. "CooperVision thinks differently. It provides creative solutions to customers. Through our collaboration with CooperVision the brand now reflects that truth."

"We understand that no two eyes are alike, and that every contact lens wearer and customer is unique. Our brand promise and visual identity needed to represent that to the market," said Lisa Fawcett, vice president of global marketing for CooperVision.

"Our new brand promise, our purpose, our values and our visual expression capture this sentiment, and signal our momentum that has been building over the past few years. It also communicates our unique approach to contact lens development and production," said Jeff McLean, executive vice president of brand development and strategy for CooperVision.

About Siegel+Gale

Siegel+Gale (http://www.siegelgale.com/) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, the Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies (http://www.omnicomgroup.com/home).

About CooperVision

CooperVision (http://www.coopervision.com/), a unit of The Cooper Companies, Inc. (NYSE: COO), is one of the world's leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges; such as astigmatism, presbyopia and ocular dryness; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, thereby creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Contact:
Camille Priselac
CooperKatz for Siegel+Gale
917.595.3042

SOURCE Siegel+Gale